Creative Strategist (Remote, US or Europe)

About AuriAuri makes functional mushroom gummies that help people feel like themselves again. We’re an eight figure US brand with over 1M customers, and Meta is a large growth channel for the business.Who This Is ForYou’re hungry. You’ve written ads for supplement or wellness brands and watched them scale. You live in Meta Ad Library, you use AI tools every day, and you want a role where your winners decide how much you earn. If that’s you, this is a big opportunity.The RoleYou own the copy behind our paid social ads: the concepts, hooks, leads and scripts that turn ad spend into revenue. This is a writing first role for someone fluent in direct response, including awareness levels, market sophistication, mechanism, and hook, lead, proof and offer architecture. You turn customer insight and performance data into ads that convert, and use AI to do it faster.What You’ll Work WithSix to seven figures in monthly Meta spend. Your ads get real budget fastA large creator program, so fresh raw footage is always availableClear performance data on every adPay that grows as your ads scaleWhat You’ll DoWrite hooks, leads, scripts and advertorials built on a clear mechanismStudy Meta Ad Library, TikTok and top DTC brands to find what’s driving spend and whyBuild concepts mapped to awareness level and market sophisticationUse Higgsfield and other AI video and image tools to create and test concepts at volumeWrite briefs clear enough that editors and creators can execute without back and forthRead hook rate, hold rate, CTR and ROAS to decide what to kill and what to scaleTurn winning ads into new hooks, leads, angles and formatsRequiredProven direct response experience, with ads that scaled for ecommerce brandsFluency in awareness levels, market sophistication, and hook, lead, mechanism, proof and offer architectureA clear point of view on why specific ads work or failHands on with AI tools like Higgsfield, Claude and ChatGPT every dayComfortable producing high volume and iterating fast on dataFluent English, written and spokenBased in the US or EuropeSelf directed. You take a goal and run with itBig PlusSupplement, health or wellness experienceLong form experience: VSLs, advertorials, native adsEarning potential: $70K to $200K+ USD per year (base retainer + uncapped percentage of ad spend on your ads)You get paid when your ads win.Hiring ProcessApply with links to ads you’ve written and the spend or results behind themWritten test: break down a winning ad and write new hooks and leadsTrial script for one of our products