Creative Strategist (Paid Social)

Join One of The Fastest Growing DTC Groups in 2026Pawfy is one of the fastest growing in it's industry and we're on a path to becoming the #1 pet health brand. Having served millions of happy dog owners, we operate with speed, creativity and performance. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.The RoleWe’re looking for a Creative Strategist to take charge of our paid social strategies.This isn’t traditional marketing — it’s performance-led, commercially driven, and directly tied to sales. You’ll own and execute a 7-figure budget to lead growth strategy centered around high-converting content, rapid creative testing, and constant optimisation.You’ll analyse what content actually converts, build revenue-focused briefs, and scale UGC, brand-led and storytelling campaigns that drive measurable results. Working closely with creative, paid media, and wider teams, you’ll be responsible for adding fuel to our paid acquisition engine.The ProfileProven experience driving significant performance results through paid social creative (Meta, TikTok, etc.), with clear impact on revenue and CPA.Strong background in building and scaling performance-driven creative strategies, not just producing content but owning what converts.Experience managing high-volume creative pipelines (e.g., hundreds–thousands of ads per month), including testing frameworks and iteration cycles.Deep understanding of what makes ads convert — hooks, angles, messaging, formats, and how to systematically find and scale winners.Hands-on familiarity with paid social platforms and ad mechanics (Meta Ads Manager, TikTok Ads), including how creative influences delivery and performance.Highly commercial and data-driven — fluent in metrics like CPA, ROAS, CTR, CVR, and able to optimise creative based on performance data.Exceptional communicator and operator — able to brief creators/designers clearly, manage output at scale, and align with paid media teams.The ResponsibilitiesAnalyse paid social performance (Meta, TikTok, YouTube) to identify what’s working — using metrics like hook rate, hold rate, CTR, CPA, and ROAS to extract actionable insights.Translate data into clear creative direction — identifying winning formats, messaging, and customer pain points that drive conversions.Develop high-converting ad concepts and scripts — including hooks, angles, and full funnel creative aligned with DTC customer journeys.Lead creative production by briefing UGC creators, influencers, and editors — ensuring output is optimised for performance and scalability.Build and manage high-volume creative pipelines — maintaining asset libraries and enabling rapid iteration across winning concepts.Own the testing roadmap — running structured A/B tests, iterating on winners, and continuously improving performance through data-driven experimentation.The Requirements3+ years of experience in creative strategy or performance creative rolesExperience working in high-growth, paid social-led DTC brandsDeep expertise in Meta and TikTok advertising ecosystemsStrong analytical skills and the ability to interpret performance data to inform creative decisionsA portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable resultsA proven track record of driving revenue growth through paid creativeExperience briefing or directing creators, influencers, or UGC productionStrong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)Excellent communication skills — able to present insights and defend creative decisions with dataThe RewardsFully remote – work from anywhereCompetitive Compensation PackageFlexible working environment – results > hoursNo micromanagement – full ownership and trustFast-paced, ambitious team cultureGrowth opportunities in a fast-scaling environmentHow to ApplyYou must include your CV with your LinkedIn application.Location: RemoteType: Full-time / ContractorStart Date: ASAP