Request ID: 106995-1

Work Location: Culver City, CA 90230 (ONSITE)

Performance Expectations:

Technical Hiring Criteria (Must Haves) Top 3 Required skills: PySpark, Advanced SQL, Python Years of experience in each of the must-have skills: 5+ Years Any Certifications required: No

- Proficient in both SQL and Python

- Have 1+ years of full-time working experience as Data Scientist

- Have Marketing analytics experience is a big plus, though not required below is a job description for the role:

1. Investigate large-scale data to uncover trends and identify key insights that will propel the App Store marketing strategies.

2. Determine marketing's incremental effect on our App Store business, primarily through paid channels. Build datasets and automated dashboards to monitor channel and campaign performance.

3. Provide ad-hoc analysis and support for App Store tentpole campaigns.

4. Develop effective attribution logic that will serve as benchmarks for ad delivery optimization. Establish propensity models to refine campaign audience selection.

5. Help design marketing campaign touchpoint along customer journey and optimize engagement.

6. Collaborate with ML teams to develop model prototypes for eventual production.

7. Partner with business and engineering to define data collection, reporting requirements, metrics, and aggregates for analysis, ETLs, reporting, experimentation and machine learning.

8. Good hands on experience in Causal Inference, Incremental Analysis and Statistical Methodologies.

Arun