Database Marketing & Analytics Manager

Position OverviewIsland View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. This position is responsible for developing player segments, executing data-driven marketing strategies, ensuring campaign accuracy, and analyzing player behavior, retention, reinvestment, and profitability to support business growth.Key ResponsibilitiesManage database marketing initiatives focused on player acquisition, retention, reactivation, and revenue growth.Develop targeted player segments and marketing campaigns across direct mail, email, mobile applications, and kiosks.Oversee campaign selection, validation, execution, and reconciliation to ensure accuracy and offer integrity.Analyze player behavior, gaming activity, visitation trends, promotional effectiveness, and profitability.Develop reports, dashboards, and performance analyses to measure campaign results, return on investment, and player reinvestment.Identify opportunities to improve marketing strategies, customer engagement, and promotional spending.Collaborate with Marketing, Player Development, Gaming Operations, Finance, IT, and external vendors to support business objectives.Maintain data accuracy, reporting standards, documented procedures, and compliance with privacy requirements.Manage departmental projects, resources, priorities, and deadlines while providing analytical insights and recommendations to leadership.Qualifications & RequirementsMinimum of five years of experience in database marketing, marketing analytics, direct marketing, customer analytics, or a related field.Bachelor's degree in Marketing, Business, Analytics, Finance, Information Systems, Computer Science, or a related field preferred.Hands-on experience with SQL Server and T-SQL required; working knowledge of C#/.NET and basic Python skills.Knowledge of customer segmentation, targeted marketing campaigns, data analysis, and performance reporting.Familiarity with casino marketing, player tracking systems, gaming metrics, and promotional reinvestment strategies preferred.Strong analytical, problem-solving, project management, and organizational skills.Proficiency with reporting tools, spreadsheets, databases, and analytical applications.Excellent communication skills with the ability to translate complex data into actionable business recommendations.Ability to manage multiple priorities, maintain confidentiality, and collaborate across departments.Must be able to obtain and maintain a Mississippi Gaming Permit.Flexibility to work evenings, weekends, and holidays as business needs require.