Demand Generation Manager | ABM | SaaS

Are you a hands-on Demand Generation leader with deep SaaS ABM (account-based marketing) experience looking to build and own the ABM strategy? Are you an AI-driven Demand Generation Marketing Manager or Marketing Director who thrives in high-growth environments, who can own strategy and deliver execution? Have you built ABM strategies or driven demand generation director in a startup, or are you stuck in a larger org where you're itching for real empowerment? If you're a Demand Generation Lead, ABM Manager, or Growth Marketing leader interested in owning pipeline strategy and execution at a growing SaaS business, please read on.This fast-growing vertical SaaS company builds software for the deathcare industry; their team is passionate about easing the burden of death for families via modernizing a once antiquated industry. Backed by PE and tracking ahead of a 20%+ growth target, the company has strong product-market fit and is scaling its go-to-market motion, including a more structured sales function and increased investment in demand generation. This is a newly created role with direct visibility to company leadership and a small team already in place to support execution.What You Will OwnOwn demand generation and ABM strategy end to end, creating best-in-class account-based-marketingBuild and run named-account campaigns targeting enterprise buyersUtilize AI on a daily basis to build and execute strategy, campaigns, and morePartner closely with sales and BDR teams on pipelineManage digital marketing spend and ROI within commercial budgetDirect and develop two marketing team membersWhat You'll NeedThis role is a strong fit for demand generation or ABM leaders who've owned pipeline growth at a similarly sized B2B SaaS company.Ran ABM and demand generation programs in B2B SaaSBuilt pipeline programs at a company near $10-20M ARRUsed AI tools to speed campaign planning and targetingLow-ego, hands-on approach without a fixed playbookRemote: Eastern or Central time zone preferredPlus SkillsHubSpot or similar CRM/ABM toolingAgency background (not majority of career experience)What You'll GetCompetitive Base + Bonus/Variable (Comp is flexible, range given is an estimate)Strong benefits and a fast-scaling, high-visibility environmentA strong marketing team with areas of expertise to complement yoursA phenomenal (fully remote) team who rallies around a common goalInherent growth opportunities as the company scalesDirect exposure to company leadership and go-to-market strategyIf this opportunity aligns with your background, apply to learn more about the role and company.