Demand Generation Manager

Our client, a leader in the rewards/fintech space, is seeking a Demand Generation Manager to own full-funnel B2B acquisition and lead generation programs targeting restaurant operators. This role is responsible for driving qualified pipeline through data-driven campaigns, performance marketing, lead nurturing, and cross-functional alignment with sales.Key Responsibilities:Own end-to-end demand generation strategy across paid media, email, SEO/content, event follow-up, and outbound marketing initiatives.Build, execute, and optimize integrated campaigns that generate qualified restaurant leads and measurable pipeline growth.Develop nurture programs, audience segmentation, lead scoring strategies, and conversion-focused customer journeys.Manage Google, Meta, and other digital acquisition channels with accountability for lead quality, performance, and ROI.Partner closely with Sales, SDRs, Creative, Analytics, and Executive stakeholders to improve lead conversion and revenue outcomes.Lead reporting, attribution, funnel analysis, and performance insights using Salesforce, Marketing Cloud, Domo, and related tools.Utilize A/B testing, conversion analysis, and closed-loop reporting to continuously improve campaign performance and efficiency.Support trade show and event marketing efforts, including post-event acquisition, lead routing, and sales enablement strategies.Qualifications:5+ years of hands-on demand generation, performance marketing, or B2B digital marketing experience.Proven full-funnel marketing expertise across acquisition, nurturing, conversion, and pipeline acceleration. Specialists in only one portion of the funnel will not be a fit.Strong experience managing paid media campaigns, particularly Google Ads and Meta.Highly analytical with the ability to interpret complex data and translate insights into actionable business recommendations.Advanced experience with Salesforce, marketing automation platforms, analytics tools, and campaign reporting.Exceptional communication and stakeholder management skills, with the ability to influence, align, and diplomatically navigate competing priorities.Strong test-and-learn mindset with experience designing experiments and optimizing performance based on results.Experience partnering closely with sales teams to improve lead quality, follow-up processes, and conversion performance.Ideal Candidate:Combines strategic thinking with hands-on execution.Thrives in fast-paced, data-driven environments.Brings strong business acumen and emotional intelligence.Can quickly step into ambiguous situations, identify opportunities, and drive results independently.This is a hybrid role with three manda