Digital Brand Strategist

JOB DESCRIPTION: DIGITAL BRAND STRATEGIST (DBS)At Cerbelli Creative, a Cerbelli Collective brand, our team of producers, designers, and entertainment experts is responsible for over 80 live events annually. The Digital Brand Strategist will be part of the core central office team, working alongside Directors, Project Managers, and Project Coordinators and reporting to the Managing Director. They will support additional brands within the Cerbelli Collective umbrella, as well as additional departments within Cerbelli Creative.The DBS is responsible for leading the creative, brand strategy, and marketing initiatives across all company brands, including Cerbelli Collective, Cerbelli Creative, and TwoFortyThirty. This role oversees branding, digital marketing, content creation, and social media, ensuring a cohesive and compelling brand presence. The DBS reports directly to the Managing Director, while managing the Social Media Coordinator.This role is still responsible for continuing to produce all graphic design work and digital assets as required. Additionally, this position manages and eventually expands the creative team, while collaborating cross-functionally with all company teams to support event production, design, and promotional strategies.Most importantly, this role requires a courteous, positive, and high-energy individual with great people skills. We value hard work, and we want to have fun doing it.Responsibilities include, but are not limited to: Brand and Creative LeadershipDevelop and oversee brand strategy, positioning, and visual identity, primarily for Cerbelli Collective, Cerbelli Creative, and TwoFortyThirtyEnsure consistent brand messaging and design across all platforms, including digital, print, social media, and both internal/external event collateralCreate and manage brand style guides, brand books, and strategy decksSupport the Cerbelli Creative events team with creative concepting, theme mood boards, and visual storytelling for client projects (event-specific logos, websites, print & digital pre & post event promotion)Delegate tasks efficiently across multiple team members and departments, ensuring clear communication of responsibilities and expectations to maximize productivityManage the brand and marketing team, currently including a Social Media Coordinator (SMC) and internsSupport and guide SMC to ensure they are growing and flourishing in their role to take on more over timeEnsure the SMC is actively engaging with clients and followers on social media; replying, commenting, DMing, etc., not only postingProvide leadership, mentorship, and direction to team members, ensuring high-quality execution of creative and marketing projectsCollaborate with internal teams to align creative and marketing strategies with business goalsMaintain all company websites and digital listings to ensure all are on brand and team members are updated; this includes master decksWork closely with the events team to develop and manage print and digital assets for client events, ensuring cohesive branding and visual storytelling across all event materialsManage assigned budgets without exceeding them while achieving specified KPIsSome travel will be required, as well as participation on-site attending events and networking eventsDigital Marketing & Content StrategyDevelop and execute strategic digital marketing plans, including monthly content themes, campaigns, and digital activationsAnalyze the company’s digital marketing plan and social media strategy, identifying strategic weaknesses and making recommendations for improvementsPresent the company’s creative strategies and brand development to Senior Management to help guide overall marketing plans and executionLead content creation for social media, email marketing, newsletters, press materials, and promotional materialsManage and update company websites, ensuring brand consistency, SEO optimization, and timely content updatesOversee press kits and editorial content, ensuring cohesive messaging and strong brand storytellingResearch social media trends and inform management of changes that are relevant to the company’s marketing activitiesStay current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networksProvide creative oversight to event materials and prepare any artwork needed for swag, displays, signs, digital graphics, logos, & printed materialsSkills in web analytics and data interpretationExperience with generative AI tools is a plus but not a requirementCreative and Digital ProductionServe as the in-house designer for all branded materials, including digital/print assets, signage, event branding, and promotional materialsDirect OR capture and edit photography and videography for marketing and social media useOversee motion graphics and video content creation to enhance brand storytellingManage and implement event registration platforms and digital event solutions as neededQualifications: At least 5 years of experience in branding, graphic design, creative direction, marketing, or related fieldsProven track record of producing multiple complex projects across multiple brandsProficient in using the latest versions of Microsoft 365, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), and digital marketing toolsAdditional knowledge of motion graphic software experience (Adobe Express, After Effects, etc.)Strong ability to assess analytics to best guide the digital strategiesExtensive working experience in graphic design requiredAbility to work in a fast-paced environment and handle multiple projects simultaneously, while maintaining a strong attention to detail and accuracyAbility to use good judgment to prioritize work and complete projects in a timely mannerStrong leadership and team management experienceExpertise in brand development, content creation, and digital marketing strategiesStrong photography, videography, and editing skillsCandidate must have excellent presentation skillsSubject to wet floors, temperature extremes, and excessive noiseAbility to work long days on your feet, only as requestedAbility to work evenings, weekends, holidays, and/or 6-day workweeks, when required, based on the overall needs of all businessesRequires occasional lifting of up to 40 pounds in weight, 10 pounds frequentlySubject to background checks, depending on the various projectsTechnical Knowledge: Microsoft 365 / MS TeamsAdobe Creative SuiteKeynoteDropboxEmail Campaign Systems (i.e., Mailchimp)Squarespace / GoDaddyPersonal Attributes: Creative and excited about brainstorming new and innovative events, themes, trends, digital marketing, brand, and designsExcellent verbal and written communication skillsMust be a creative, detail-oriented, “People Person” capable of working on multiple projects simultaneouslyMust be team-oriented, outgoing, and extremely motivatedFlexibility, patience, and an ability to deal diplomatically with any situationAbility to interact with internal & external customers in a friendly & professional mannerFlexibility, patience, and an ability to deal diplomatically with any situationHospitality and customer service mindset with a desire to serve clientsUnderstands prioritizing the “needs of the business,” “common good leadership,” and a basic “code of ethics” while conducting businessDue to the nature of this position and its overall responsibilities to the team and clients, this role requires working five (5) weekdays per week, with an optional work-from-home every Friday, plus any additional days required for events that involve Saturday or Sunday and are scheduled with your supervisor.Some travel is occasionally required: regionally, nationally, and internationally.This job description is not all-inclusive. Cerbelli Creative reserves the right to amend it at any time.EOE/AA/M/F/Vets/DisabledCompensation$91,000 Annually (this is a set rate)Ability to Earn Additional Pay via “On-Site Event Pay”Profit Sharing (currently in the form of an End-of-Year Bonus)MacBook ProvidedVacation/PTO, Sick Days, Holidays, & Office ClosuresEligibility for Healthcare and 401k (with a company match up to 3.5%) after an introductory periodBi-Weekly Payroll