Digital Marketing Director About The Job

This position is responsible for achieving digital revenue sales goals, developing revenue strategies, and mentoring the local advertising sales team for APG-Central Minnesota. As a key leadership role, it serves on the Central MN Executive Committee and works collaboratively with other department heads. The role involves managing digital marketing solutions and services for the region, driving new business development, and coaching Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters, and other emerging solutions.

Key Responsibilities:

• Will have a strong understanding of current digital marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
• Strong work ethic, appropriate understanding of Google Suites data collection
• This position will be responsible for sales in the East Central Minnesota area.*This position has a shared reporting line - Regional President & VP-Digital
  

Job FunctionsAd Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising. A great digital leader will come up with a plan of action to grow digital revenue and to motivate staff in that direction.

Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.

Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc. )