Digital Marketing Director

Digital Marketing DirectorElement-360 | Fully remote within the United States | Full-time, salaried$90,000–$110,000 base salary, depending on experience, plus performance-based bonus opportunities and benefits.About Element-360Element-360 is a data science-driven digital marketing firm specializing in luxury residential real estate. Our long-standing client relationships include developers of Four Seasons, Ritz-Carlton, Auberge, Aman, Montage, and Pendry branded residences, alongside boutique developments. Our experience spans 19 countries, supporting more than $20 billion in residential real estate sales.We combine strategy, digital advertising, CRM, analytics, and AI to help our clients understand demand and connect with qualified buyers. Our approach is collaborative and grounded in data, with an emphasis on thoughtful execution, measurable results, and lasting client relationships.About the roleWe are looking for an experienced marketing professional ready to take ownership of client relationships and marketing delivery. Account management is the primary focus, followed by hands-on Facebook and Instagram advertising. This is an opportunity for a successful marketing manager or agency account leader to step into a director role with an established small but powerful team.You will directly manage approximately 10 client accounts and provide oversight across a portfolio of approximately 30 total accounts, drawing on team support for questions, analysis, and optimization. You will direct project priorities, assignments, and deadlines. This role does not include direct reports or personnel management.ResponsibilitiesOwn client communication. Serve as the primary contact for your accounts. Ideally, respond to requests the same business day or by the next business day, looping in others as needed. When an answer requires more time, acknowledge receipt, explain when the client can expect a response, and follow through.Keep work moving. Anticipate needs, plan ahead, and translate client requests and business goals into clear team priorities, owners, and deadlines. Track progress, resolve dependencies, and flag risks early enough to address them.Lead performance conversations. Present monthly performance results to key clients using reports and analysis prepared by our reporting specialist. Understand the findings before each meeting, explain performance and next steps, and coordinate answers and follow-up actions with the team.Execute Meta advertising. Create, launch, and optimize Facebook and Instagram ads. Build and refine audiences using available interest, behavior, and custom-audience options appropriate to the campaign and applicable housing advertising policies.Manage CRM workflows, copy, and budgets. Maintain and improve HubSpot workflows, navigate Salesforce, write and refine client marketing copy, and manage campaign budgets and spending. Much of this work is already established; updates and new implementation occur as client needs arise.Coordinate specialist work and support growth. Delegate other execution to the appropriate team members and ensure delivery. Occasionally contribute to pitches, proposals, and opportunities to expand services for existing clients.Required QualificationsAt least five years of relevant marketing experience, including at least two years independently managing client accounts and executing Meta advertising campaigns.Experience in all three areas: luxury marketing, real estate marketing, and at a marketing or advertising agency. These experiences may overlap within the same role.Demonstrated ability to manage client relationships, present results clearly, discuss recommendations, and follow through on commitments.Strong hands-on Meta Ads Manager skills, including ad creation, campaign setup, audience targeting, budget management, and optimization beyond boosted posts.Practical experience building or maintaining HubSpot workflows and the ability to navigate Salesforce.Strong copywriting skills, attention to detail, and sound judgment in managing marketing budgets.Ability to prioritize independently, explain the business value of proposed work, and coordinate team delivery across multiple client accounts.A bachelor’s degree.Legal authorization to work in the United States and residence within the United States.Willingness to travel approximately 2-3 times per year by plane or car.Experience that will set you apart• Knowledge of real estate advertising regulations and Meta housing advertising policies.• Experience identifying and testing effective, policy-compliant audiences for luxury real estate campaigns.• Meta, HubSpot, and Google Analytics certifications.Compensation and benefits• Base salary of $90,000–$110,000, depending on experience.• Bonus opportunities based on individual and company performance.• Health insurance and a 401(k) with company matching.• Two weeks of paid vacation plus 10 paid holidays.How we workThis is a full-time, salaried position with flexibility in how you organize your workday. You are expected to remain reliably available for scheduled client and team commitments and to meet agreed deadlines. Occasional work outside typical business hours may be balanced with schedule adjustments, such as starting later the following day. Success means clients know what to expect, the team understands what matters most, and work progresses without repeated reminders.