Digital Marketing Lead

Discover why we’re a three-time Top Workplace according to the Milwaukee Journal Sentinel and one of Milwaukee’s ‘Coolest Offices’ as named by the Milwaukee Business Journal!

Why Cousins?

We’re a true family. Fast-moving, action-oriented and a little chaotic—but in the best way. We’ll help you ramp up quickly and empower you to bring your best, because that’s how we live every day. We believe in doing better, helping more and laughing out loud. Work is where we spend most of our time, so why not spend it with people you enjoy?

The Digital Marketing Lead drives the brand’s digital strategy and social media marketing initiatives while serving as the product owner on multiple digital and technology-driven projects. The ideal candidate has 3–5 years of agency or brand experience, a strong digital focus, and a desire to continually grow their skills in the fast-paced restaurant industry. With a background in consumer brands or agencies, the Digital Marketing Lead can identify trends, execute on Marketing’s vision, and enhance both online and in-store guest experiences, aligning initiatives with brand objectives to demonstrate measurable ROI. This position is based in the corporate support center and reports to the Director of Marketing.

What will you be responsible for?

Social Media Content Strategy & Management

• Plan, execute, and track social media content across platforms.
• Develop campaigns for promotions, new products, branding, co-branding, and partnerships.
• Monitor platforms and manage engagement by responding to all brand and local page comments, reviews, and ratings.
• Grow followers and engagement across all social channels.
• Adapt tone and voice based on platform audience.
• Coordinate, schedule, and optimize national digital advertising campaigns.

Email & SMS Marketing

• Support content creation, editing, and proofreading for email and SMS campaigns.
• Build and maintain email templates; assist in campaign segmentation and A/B testing (experience a plus).
• Deploy SMS campaigns.

Website & CMS Management

• Update website content, landing pages, and digital assets.
• Manage consumer and franchise websites.
• Use analytics to track and evaluate customer experience, optimize for conversions, and improve guest engagement.
• Collaborate on website initiatives to improve sales and performance.
• Knowledge of HTML, CSS, or other coding languages is a plus.

Vendor Management

• Manage relationships with external marketing vendors.

Loyalty Program Coordination

• Support content creation and campaign execution for Cousins Club Rewards.
• Experience with the Punchh loyalty platform is a plus.

Budgeting & Project Management

• Manage marketing budgets and project timelines efficiently.

Local Store Marketing & SEO Support

• Maintain and optimize location data on Google My Business and other platforms.
• Implement SEO and local search strategies to increase online visibility.

Analytics, Reporting & Performance

• Track performance metrics across campaigns and channels.
• Report ROAS and campaign effectiveness.

Innovation & Emerging Technologies

• Research emerging marketing technologies and trends.
• Evaluate potential adoption and provide recommendations.

Preferred Skills & Qualifications

• Experience in multi-channel marketing.
• Strong project management skills with attention to detail.
• Ability to adapt messaging for various platforms and audiences.
• Creative thinker with a focus on data-driven decision making.
• Comfortable working independently and collaboratively in a fast-paced environment.

Key Roles include:

• Loyalty, SMS & Email Marketing Support
• Digital Platform & Website Management
• Store Listings & Local Search Execution
• Social Media & Organic Content Execution
• Guest Feedback & Reputation Support

What are we looking for?

· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

· 3–5 years of experience in digital marketing, social media, and project management

· Hands-on experience with digital design, programming, or front-end development (HTML/CSS or other languages)

· Experience in a restaurant or service organization highly desirable

· Google Ads and Google Analytics certifications preferred

· Proficiency with social media and location management tools (e.g., Facebook, Instagram, Twitter, TikTok, Yelp, SOCi)

· Experience managing email and SMS marketing campaigns

· Experience with website content management systems and digital initiatives that drive conversions

· Proven ability to manage multiple projects simultaneously, independently and collaboratively, across departments, while staying on schedule and within budget

· Experience developing and executing digital marketing strategies and campaigns that align with brand initiatives and deliver measurable ROI

· Familiarity with Agile or Scrum methodologies a plus

· Familiarity with API integrations and quality assurance (QA) testing for web and mobile

· Strong creative, analytical, and problem-solving skills

· Excellent writing, communication, and interpersonal skills

· Familiarity with Adobe Creative Suite a plus

· Commitment to our four Core Values: Grounded, Passionate, Purposeful, and Optimistic

What can we offer you?

• Market competitive salary
• Best in class benefit package, including Health Savings Account with company match
• Paid Time Off and Volunteer Time Off
• 401K with company match, immediately vested
• Paid holidays and paid parental leave
• Hybrid work environment
• Phone allowance
• Free lunch, plus a 50% off duty discount
• Fun company culture and team

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of the job.

While performing the duties of this job, the employee is frequently required to use hands and fingers to operate a computer keyboard, mouse, power tools and to handle other computer components. Also the individual is required to sit, use hands to finger, handle, or touch objects or controls, speak and hear. The employee is required to walk, stand, reach above shoulders, stoop, kneel, crouch, or crawl.

The employee must occasionally lift and or move up to 25 pounds while moving files or relevant materials and equipment. Specific vision requirements of this job include close vision, distance vision, and the ability to adjust focus.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The noise level in the work environment is usually moderate. The temperature of the environment is moderate with occasional cool or warm temperatures throughout the corporate office building.

The employee may be subjected to various smells and odors from cleaning products and food.

The employee may need to work in close proximity to other individuals depending on the project or assignment.

The employee is occasionally exposed to outdoor weather conditions while traveling on company business.

The above statements reflect the general details necessary to describe the major and secondary functions of the position. This is not intended to be a detailed description of all the work, qualifications and demands that may be required.

Believe in Better with us. Come join a dynamic team and authentic brand with a bright future.

EOE/M/F/Vet/Disabled