Digital Marketing Manager page is loaded## Digital Marketing Managerlocations: Bedford Park / Kaurna Countrytime type: Full timeposted on: Posted Todayjob requisition id: JR0000015827* Full-Time | Continuing* Professional HEO8 | $113,677- $125,848* Location: **Bedford Park / Kaurna Country****About the Role**Play a key role in leading Flinders University’s integrated digital marketing strategy across domestic and international audiences, driving full-funnel performance from awareness through to conversion and re-engagement. This role brings together paid media, web, CRM, content, email, social and other channels to deliver cohesive, high-impact digital journeys aligned to the University’s strategic priorities.You will partner with stakeholders across the University to set strategy and drive execution of data-led, innovative digital marketing initiatives, providing leadership in optimisation, automation and personalisation, building team capability and delivering measurable growth.This is your opportunity to innovate, push boundaries and change the way our students experience higher education.Some of the key responsibilities of the role include:* Lead the development and delivery of an integrated digital marketing strategy across domestic and international audiences, aligned to the University’s priorities and global growth goals.* Defining and embedding clear performance frameworks, KPIs and dashboards to measure effectiveness across channels and markets.* Testing, adopting and scaling new tools, technologies and approaches (e.g. AI, automation, personalisation, emerging media formats).* Overseeing digital marketing compliance with the ESOS Act 2000, National Code 2018 and associated standards, ensuring compliance and audit readiness.* Provide strategic and hands-on leadership of marketing automation and personalisation platforms (e.g. Marketo, Adobe Target, Microsoft Dynamics), ensuring they are used to their full capability.**About You**We are looking for a positive disruptor, a change maker who is not afraid to challenge the status quo and ask, “why don’t we…..”. Someone authentic, who will lead with empathy and integrity as they foster a one-team, cross functional approach to a high performing digital marketing team, setting clear direction accountability and high standards.The ideal person for the role has extensive experience specifically in leading digital marketing in complex, high-consideration environments (e.g. education, financial services, B2B, subscriptions, travel, health), and is naturally curious, data-informed, and customer-centric, with a relentless focus on achieving results.Highly adept at bridging strategy, execution, and optimisation, demonstrating initiative, sound judgment, and advanced problem-solving skills, you will also demonstrate:* Exceptional stakeholder engagement, with strong influencing and communication skills to align priorities and deliver impactful outcomes* The ability to balance innovative thinking with pragmatic execution to deliver sustainable, high-value outcomes.* Experience across performance marketing, lifecycle marketing, marketing automation, CRM integration, paid and social channels and content management systems.* A proven track record of driving measurable growth through digital channels by leveraging optimisation techniques and data-driven decision-making*Familiarity with the higher education sector is advantageous, though not essential, as is experience designing and delivering long-lead, multi-touch nurture programs across domestic and international audiences*To learn more about the key position responsibilities and capabilities, please view the**About the** **Marketing and Student Recruitment team**The Marketing and Student Recruitment team is pivotal in advancing Flinders' reputation as an innovative, world-leading university. We’re looking for skilled and motivated team members to help drive our marketing strategies and initiatives. If you’re passionate about shaping impactful marketing campaigns, building the Flinders University brand, and contributing to the recruitment of future students, we want to hear from you.**Life at Flinders**We're transforming and investing in people and facilities to create contemporary, stimulating, and satisfying learning and work environments that reflect our core values of excellence, innovation, courage, and integrity. Flinders is refocusing its strategic priorities with the aim of elevating its performance to be a top ten Australian university, and amongst the top 1% in the world.Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them. So,* 17% Superannuation + salary packaging options* Flexible working arrangements* Our commitment to wellbeing through our initiative* Wide range of professional development activities and services, including exclusive staff study offers* We embrace diversity and promote equity and inclusion for all students and staff, as shown through our three SAGE Cygnet Awards* Vibrant campus life and amenities including on campus , and (Bedford Park, South Australia)**Our Commitment to Reconciliation and Indigenous Employment**Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples. We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.* Please see here for our* Please see here for our**Prescribed Conditions for Employment*** A current Nationally Coordinated Criminal History Check *which is satisfactory to the University will be required by Flinders University before the successful applicant can commence in this position. A criminal record will not automatically disqualify a candidate from consideration. Each case will be assessed on its individual merits and relevance to the inherent requirements of the role**.***How** **to Apply and Information*** You are required to submit a CV, along with a separate one page document telling us what it is about you that makes you an ideal candidate for the job.* For more information regarding this position, please contact**Certification****Applications to be submitted before 10.00pm:**15 Mar 2026At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.**Flinders. Fearless.**Flinders University is a globally focused, locally engaged institution with a reputation for excellence in teaching, learning and research. Students are at the heart of Flinders – we’re focused on supporting their exceptional learning experience and equipping them with the skills to succeed in life beyond study. Our touchstone is that university life is enjoyable and enriching for all students, and our campuses are energising places for our staff. #J-18808-Ljbffr