Digital Marketing Manager

Are you an expert in all things e-commerce and digital growth? We’re a dynamicand fast-growing group of beauty brands operating across both the professional beauty space and direct-to-consumer, and we’re looking for a Digital Marketing Manager to support our paid media and e-commerce marketplace efforts while collaborating across broader marketing initiatives. This role is ideal for someone who understands how to balanceperformance marketing with brand storytelling, brings a creative point of view, and thrives in a collaborative, positive, and fast-paced team environment. What You’ll Do Leadpaid digital advertising strategy and executionacross key channels, including Amazon, supporting both professional and DTC objectives. Partner closely with ourdigital agency of recordand internal marketing team to develop strong, scalable ad programming across platforms. OwnAmazon advertising and marketplace performance, including Sponsored Products, Sponsored Brands, and Sponsored Display. Overseee-commerce marketplace management, ensuring PDPs are optimized, accurate, and aligned with brand, education, and retail standards Supportdirect-to-consumer performancethrough Shopify, including site optimization, promotions, and campaign support. Collaborate cross-functionally onbroader marketing initiatives, including product launches, education moments, promotions, and seasonal campaigns. Contribute toCRM, social media programming and UGC creation, partnering with social and creative teams to develop content that drives engagement and conversion. Analyze performance, share insights, and continuously optimize digital programs across channels. Stay current on trends inprofessional beauty, DTC e-commerce, and paid media What You Bring 4+ years of experiencein digital marketing, e-commerce, or paid media within beauty, lifestyle, or consumer brands. Experience working acrossprofessional beauty and/or DTC environments(salon, pro, retail, or marketplace experience a plus) Hands-on experience withShopify,Meta Ads Manager, andAmazon Seller/Vendor Central Strong understanding of paid media performance metrics, attribution, and optimization Experience collaborating withinternal teams and external agencies A collaborative, organized, and proactive working style #J-18808-Ljbffr