Online Marketing Manager | SEO, SEA, Performance MarketingEssen, Germany | Full-Time | HybridA well-established healthcare organisation with over 25 years of industry experience is looking for an Online Marketing Manager (SEO & Performance) to join its growing marketing team.The company operates one of the leading dental networks in Germany, connecting millions of insured patients with over 1,000 dental practices. Through a powerful digital platform that attracts millions of website visits each year, the organisation plays a key role in improving access to high-quality dental services.As the business continues to invest in its digital presence and performance marketing, this role will take ownership of SEO strategy, performance optimisation, and data-driven growth initiatives.The RoleYou will be responsible for driving the company’s SEO and digital performance strategy, improving visibility across multiple digital platforms and supporting the growth of a large network of partner dental practices.Key responsibilities include:Developing and executing SEO strategies across On-page, Technical, and Local SEOAnalysing website performance using tools such as GA4, Google Search Console, and SEO platformsLeveraging AI-powered tools for keyword research, content optimisation, competitor analysis, and marketing automationManaging and optimising Google Business ProfilesOverseeing SEO activities for 70+ partner practicesTranslating data insights into clear optimisation strategies and growth initiativesCoordinating with external agencies and service providersMaintaining and improving website and marketing data within CMS and databasesRequirementsProven experience in SEO and performance marketing (SEA experience is beneficial)Strong experience with analytics and SEO toolsA data-driven mindset with strong analytical skillsBasic technical knowledge of HTML, CSS, and JavaScriptStructured, independent, and pragmatic working styleFluent German and strong English language skillsWhat’s on OfferSalary of up to €65k (depending on experience)Continuous training opportunitiesCorporate health and wellbeing initiativesPrivate supplementary health insurance and an attractive pension schemeLong-term job security within a stable and growing healthcare sectorTeam events, company trips, and social activitiesEmployee leasing programmes for cars, e-bikes, and tech gadgetsThis is a great opportunity to join a modern, expanding organisation that is investing heavily in digital growth and innovation.