Digital Marketing ManagerVenice - Marina Del Rey, CA 90292OverviewSalary Range $80,000.00 - $95,000.00 SalaryDescriptionWho We Are:Born in a humble shed on the back-forty of the family vineyard, Firestone Walker is a California beer company like no other founded by two brothers-in-law who simply wanted to make the perfect beer. Now a regional craft brewery, our singular purpose remains to craft the world's best beers. Passionately in pursuit of the perfect beer and never satisfied.Job Summary:The Digital Marketing Manager for Firestone Walker is responsible for executing and optimizing our digital presence across social, email, content, influencer, and paid channels. This role plays a key part in bringing brand campaigns to life across digital touchpoints and ensuring our content reaches the right audiences with impact.This is a hands-on role for a creative and detail-oriented marketer who understands how to produce content that resonates, work with partners to extend reach, and use data to improve performance. The Digital Marketing Manager will partner closely with brand, creative, e-commerce, and our media agency to support integrated campaigns that drive awareness, engagement, and conversion.Essential Job Duties and ResponsibilitiesDigital Campaign Execution:Execute digital marketing campaigns across social, email, influencer, and paid channels in support of brand prioritiesTranslate brand briefs into clear digital plans, timelines, and deliverablesSupport product launches, partnerships, and key marketing moments with coordinated digital executionContent & Social Media Management:Manage social calendar, editorial planning and day-to-day publishing and optimization across Instagram, TikTok, YouTube, Facebook, LinkedIn and emerging platformsPartner with creative teams to brief, develop, and deploy platform-appropriate contentMaintain and execute content calendars aligned with brand campaigns and seasonal prioritiesMonitor trends and recommend content ideas that align with brand voice and cultureInfluencer & Seeding Support:Identify and support outreach to creators, influencers, and brand partners aligned with Firestone Walker brandsAssist in managing product seeding efforts to expand reach and brand visibilityCoordinate casting, briefs, timelines, and deliverables for influencer collaborationsTrack performance and maintain organization of influencer programsPaid Social Coordination:Partner with media agency to execute paid social campaigns supporting key initiativesProvide input on creative, audiences, and campaign objectivesMonitor performance and share feedback to improve campaign effectivenessEnsure alignment between organic content and paid amplificationEmail & CRM Execution:Build and execute email campaigns in partnership with brand and e-commerce teamsMaintain email calendars tied to campaigns, promotions, and key momentsSupport audience growth and engagement through owned channelsCommunity Management:Engage with consumers across social platforms through comments, messages, and brand interactions in a timely and professional mannerHelp maintain a consistent and authentic brand voiceSupport real-time engagement during events, launches, and cultural momentsPerformance Tracking & Reporting:Track performance across digital channels using platform analytics and reporting toolsMonitor KPIs including engagement, reach, follower growth, and campaign performanceShare regular insights and recommendations to improve future executionCross-Functional Collaboration:Work closely with brand, creative, events, e-commerce, and trade teams to ensure alignmentSupport digital needs tied to retail programs, events, and experiential activationsSupport broader marketing initiatives and evolving business prioritiesQualificationsRequired Qualifications35 years of experience in digital marketing, social media, or content roles within lifestyle, CPG, or culturally driven brandsDemonstrated success creating attention-grabbing media moments on Instagram and TikTokStrong understanding of social platforms and digital content best practicesExperience executing email campaigns and working within CRM platforms such as Klaviyo or similarFamiliarity with influencer marketing and content partnershipsExperience managing multiple brands, voices, and calendars simultaneouslyExperience working with or alongside media agencies on paid social campaignsProficiency in social and analytics tools such as Sprout, Later, or similar platformsStrong writing and communication skills with attention to detailOrganized, proactive, and comfortable managing multiple projects at onceInterest in culture, storytelling, and building brands that connect with consumersCurious, adaptive, and energized by the ever-evolving social media landscape.What Firestone Walker Offers:Health Insurance 100% employer paid premiums for employee medical, dental, vision, & life insuranceFlexible Savings Account (FSA)Employee Assistance Program (EAP)Company sponsored paid parental leavePaid Sick Leave401(k) retirement plan including company paid profit sharing & 4% safe-harbor matchingAccrued PTO (rate of 13 days per year)10 paid holidays per yearEmployee discount of 50% off food, beer, and merchandisePeriodic beer giveaways for employees 21+The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.Firestone Walker is an Equal Opportunity Employer and does not discriminate based on any protected class.