Digital Marketing Paid Media Strategist

Social Media, Paid Ads & Email ManagerHybrid; onsite for occasional content shoots30 hours/week; flexible scheduleWe’re seeking a creative, analytical, and highly organized digital marketing strategy professional to manage organic social media, paid advertising, and email marketing for a portfolio of client accounts. This hands-on role is ideal for someone who stays ahead of platform trends, takes ownership of results, and can balance creative execution with performance-driven optimization.You’ll play a key role in building engaging digital presences, improving campaign performance, and delivering work that is accurate, on-brand, and on time.ResponsibilitiesDevelop monthly social media strategies, content calendars, promotional plans, and platform priorities.Write, schedule, and publish organic content across Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile.Capture and produce on-location photo and video content; create Reels, short-form video, and basic Canva graphics.Build, launch, manage, and optimize paid Meta and TikTok campaigns, including targeting, creative, copy, placements, and budgets.Monitor paid campaign performance weekly, test improvements, adjust spend, and pause underperforming ads.Prepare monthly social and paid-media performance reports, plus mid-month campaign updates.Draft, build, test, and send email campaigns; maintain and improve email automations and flows.Coordinate with internal teams on creative needs, approvals, account access, and campaign deadlines.Identify content trends, platform changes, and optimization opportunities, bringing proactive recommendations to planning cycles.Qualifications5+ years of experience in social media marketing, paid advertising, and/or email marketing.Strong working knowledge of Meta Ads Manager, TikTok advertising, social publishing tools, and email platforms such as Klaviyo or Mailchimp.Experience creating engaging social content, including short-form video, Reels, and basic visual assets.Comfortable interpreting performance data, including engagement, click-through rate, cost per result, and return on ad spend.Excellent attention to detail with the ability to manage multiple deadlines, accounts, and approval workflows.Proactive, self-directed communicator who raises risks early and follows through on commitments.Current knowledge of social media trends, platform updates, advertising policies, and digital marketing best practices.Ability to work locally in the Nashville or Franklin, Tennessee area and participate in occasional content shoots.This is a tactical, execution-focused opportunity for a marketer who combines creative judgment, analytical thinking, and a strong sense of ownership.