DIGITAL MARKETING SPECIALIST

BRAINBOX Immersive Marketing (BBIM) is a full-service experiential and digital marketing solutions company based in Lexington, Kentucky with a 26-year record of connecting brands to their target audience. We are experts at adapting to new trends and technology that help our national group of clients thrive, no matter their industry. This is a fast paced, energetic work environment centered on sports, family, youth, grass-root events, and other exciting marketing solutions. Occasional travel, weekend, and evening work is required. The Digital Marketing Specialist will play a strategic role within the digital and marketing team and be responsible for conceptualizing, planning, and managing results driven multi-channel marketing programs and revenue growth in the areas below:

Digital Marketing

• Conceptualize, plan, and execute multi-channel marketing display ad campaigns against target segments aligned with strategic goals
• Understand CRM (Customer Relationship Manager) systems/data and effectively translate this knowledge into solutions that automate processes and improve campaign results
• Create compelling digital content (newsletters, infographics, etc.)
• Utilize Adobe Suite and Canva and other similar platforms for graphic design
• Establish, monitor, and report SEO/SEM campaigns and their results
• Collect program performance metrics to develop new campaigns and evaluate existing ones
• Capture web analytics data with Google Analytics and determine the “so what?” to improve campaigns
• Providing in-depth and insightful custom reports to communicate key metrics and findings
• Display the desire and drive to rapidly acquire digital marketing proficiency in company systems and emerging systems and technologies
• Be willing to immerse yourself into Sports Marketing & Collegiate Marketing

Email Marketing

• Build and manage overall email marketing strategy for campaigns assigned
• Create and design various CTAs (Call to Action) and email templates (copy, design, graphics) in Zoho, SharpSpring, and other similar platforms
• Create targeted emails, target lists and automated campaigns
• Determine and manage email marketing KPIs for assigned campaigns
• Develop customer lead generation strategies through various digital marketing verticals
• Develop documentation and road maps for processes as required
• Conduct A/B tests and promotions that succeed through email as required
• Develop and maintain a strong understanding and execute Digital Marketing Automation processes and through their applications (Google Docs, Zapier, etc.)
• Develop and maintain a strong understanding of DNS and DKIM knowledge

Social Media Marketing

• Build and manage social media marketing platforms
• Develop and report social media metrics
• Manage activities of Marketing interns as required or assigned
• Promote products, services, and social content, that is consistent with organization's brand and social media strategies
• Manage social media budget that promote social media posts and pay-per-click (PPC) advertising

Website Management

• Manage WordPress and similar websites as required
• Provide automation between Gravity Forms and CRM Platforms
• Conduct basic website coding (HTML and CSS) as required
• Develop digital automation and integration between websites, CRM platforms, social media, and other marketing verticals