Digital Marketing Specialist

Acara Solutions is seeking a Digital Marketing Specialist to work with our client Headquartered in Boston, MA. This position is 100% remote.Pay: $25.00/hourSchedule: Full Time 40 Hours per weekJob Type: 12-month contract with possible opportunity of extensionOverviewWe're seeking a talented and motivated Marketing Specialist to join the Toast team for a 6-month contract role. As part of our Marketing Suite team, you'll play a critical role in providing full-service demand-generation to restaurants, using a variety of Toast products such as Email, SMS, Social Media, SEO, Ads, printed assets and more. This role is ideal for individuals with a passion for digital marketing, copywriting, SEO and brand management. You'll work closely with restaurant owners, bringing their vision to life, implementing our tools, and identifying areas for improvement to ensure a seamless user experience.Key Responsibilities● Be the point of contact across onboarding, approvals and keeping customers informed on the latest and greatest with their marketing plans.● Own the monthly marketing cycle - create the strategy, calendar, copy and designs for marketing campaigns across Email, SMS and Social, leveraging Toast's internal tools.● Set up and maintain automations such as winback campaigns, receipt marketing and happy hour deals.● Execute channel optimizations (SEO, Google Business Profile, website, listings) and design flyers or other printed collateral as needed.● Report & iterate - deliver monthly performance reports with clear insights; adjust tactics to hit customer goals.Here's what you'll need:High School Diploma or GEDMinimum 2 years of experience with digital marketing toolsMinimum 2 years of experience interfacing with customers on a recurring basisHere's what sets you apart from other candidatesA strong eye for design and ability to create visually appealing, user-friendly campaigns.Excellent project management and communication skillsStrong attention to detail, problem-solving skills, and the ability to manage multiple projects simultaneously.Familiarity with the restaurant industry or small business marketing is a plus.