Digital Marketing Specialist

The Shared Environment, an online Montessori marketplace, is looking for a talented and innovative content creator and marketing disrupter! If you are a passionate problem-solver with a mix of proven organic social content creation, campaign design and execution, website updates, and analytics analysis, we invite you to explore this unique opportunity. Because we’re a small, fast-moving start-up team, the right person will be agile, collaborative, communicative, organized, adaptable, and comfortable learning new tools and concepts. In collaboration with technical experts, trained Montessorians, and talented artisans , you will self-govern with extreme ownership in designing and executing marketing initiatives that help sellers, practitioners, schools, and families discover, understand, and trust The Shared Environment. Digital Marketing SpecialistCompany: The Shared EnvironmentLocation: Fully remote (US-based; preference for Minnesota, California, Oregon, Arizona, North Carolina, New Jersey) Type: Full-time exemptIndustry: E-commerce / Multi-seller marketplace / Montessori educationAbout usThe Shared Environment is a curated multi-seller marketplace for Montessori materials and furnishings. Every product is selected by trained Montessori guides, so practitioners, guides, and families can shop confidently while preparing Montessori school environments and Montessori method-aligned homes. The marketplace exists to relieve professional stresses faced by Montessori practitioners, and to improve access to authentic Montessori materials for schools and families. The Shared Environment unifies the Montessori community, bringing Montessori practitioners, families, makers, and retailers together in one thoughtfully designed space. We are a fully inclusive employer and welcome candidates of all backgrounds. We see disability as something created by barriers, not people. We don’t discriminate on the basis of disability or neurodivergence, and if our hiring process has a barrier for you, removing it is our job, not yours.Job descriptionThe Digital Marketing Specialist supports The Shared Environment, a thoughtfully curated multi-seller platform dedicated to authentic Montessori materials, furniture, and learning resources. The Digital Marketing Specialist’s goal is to help increase qualified traffic, improve conversion rates, strengthen brand awareness, and support consistent marketing execution. This is a remote, hands-on marketing role for someone who enjoys a mix of content, SEO, email marketing, campaign design and execution, website updates, organic social, and performance reporting. Because we’re a small, fast-moving team, the right person will be agile, collaborative, communicative, organized, adaptable, comfortable learning new tools, and able to move work forward across multiple priorities.In collaboration with subject matter experts, you’ll design and execute marketing initiatives that help sellers, practitioners, schools, and families discover, understand, and trust The Shared Environment. This role will provide the day-to-day marketing work that drives the company’s sales, including content creation, SEO-informed website updates, newsletters, campaign assets, reporting, and marketing collateral for events, sponsorships, and speaking opportunities. You do not need to be a technical SEO expert, but you should understand and enjoy SEO fundamentals, and be comfortable applying them to content, website updates, and campaign work.This role is ideal for someone with 2+ years of experience who is creative, organized, execution-oriented, and interested in growing as a marketer. Montessori training is not required, but the right person will be willing and eager to learn about the Montessori methodology and the community we serve.This position reports to the Director of Operations of The Shared Environment, working in close collaboration with our Community & Partnership Manager to create a marketing presence with shoppers and sellers.Responsibilities:Campaigns & community marketing: Design and execute campaigns across web, email, social, and community-facing channels, in collaboration with subject matter experts. Create and coordinate marketing assets for sponsorships, conferences, speaking opportunities, and community-facing initiatives.Email & organic social: Design and execute email marketing campaigns, email templates, seller newsletters, customer newsletters, and related campaign assets in close collaboration with the Community Partnership Manager. Plan, create, publish, repurpose, and optimize organic social content across priority platforms.Content & SEO: Create, coordinate, update, and optimize content, including website pages, marketplace content, product highlights, seller stories, and Montessori-themed pieces. Apply SEO fundamentals such as keyword research, search intent, on-page optimization, internal linking, link building support, and content structure to help grow qualified organic traffic.Website & marketplace: Update website and marketplace pages to improve clarity, accessibility, SEO, user experience, engagement, and conversion. Support ongoing content improvements and page updates based on business priorities and performance insights.Reporting & insights: Track performance using tools such as Google Analytics, Zoho Analytics, Google Search Console, social analytics, email analytics, and spreadsheets. Prepare regular reports, identify practical insights, and suggest improvements based on what is working.Execution: Balance multiple projects across The Shared Environment, adapt as priorities evolve, and help move marketing work forward in a small, fast-moving team. Help maintain a clear, consistent, and distinct brand voice. Partner with the Community & Partnership Manager to create Seller and Reader recruitment assets, Seller spotlights and partner/influencer campaign content.Qualifications:2+ years of proven experience in digital marketing, content marketing, SEO, email marketing, social media, or a related role.A degree in marketing, communications, business, or a related field is welcome but not requiredStrong writing, editing, and content judgment across web, email, and social formats. A portfolio submission is welcome.Working knowledge of SEO fundamentals, including keyword research, on-page optimization, internal linking, search intent, and content structureExperience creating or coordinating content for websites, campaigns, email, or social mediaFamiliarity with email marketing campaigns, newsletters, or email template developmentComfort using marketing and analytics tools to track performance, prepare reports, and support decision-makingComfortable learning and navigating multiple tech tools, systems, platforms, and workflowsStrong organizational and project management skills, with the ability to manage multiple moving pieces at onceAbility to work independently and independently in a remote environment, maintaining momentum without heavy oversight while also collaborating effectively within a teamA proactive, thoughtful, and execution-oriented mindsetWillingness and eagerness to learn about Montessori methodology, even if you do not have prior Montessori trainingNice to have:Agency, startup, ecommerce, or multi-brand experienceExperience in ClickUp or similar project management softwareExperience working on a marketplace, ecommerce, retail, or user-generated content businessAwareness of emerging AI-powered search and generative engine optimization trends.Experience with social scheduling, email marketing, CMS, or analytics toolsFamiliarity with Shopify or similar ecommerce platformsBasic understanding of landing-page optimization or conversion rate improvementBasic mobile video editing or creator-style content production skillsExperience developing marketing assets for events, sponsorships, speaking opportunities, or community partnershipsExperience working in the Montessori spaceWhat success looks like:Growing qualified traffic to The Shared EnvironmentGrowth in qualified Seller applications from marketing channelsImproving website engagement and conversion ratesStrengthening brand awarenessCreating useful, consistent, and brand-aligned marketing contentSupporting effective campaigns across web, email, social, and community-facing channelsSeamless collaboration in ClickUp project management systemHelping the company show up more clearly and consistently across marketing channelsContributing measurable business impact through practical, well-executed marketing workCompensation and Benefits:Location: Remote, within the United StatesSalary range: $63,000 - $72,000Fully remote work environment with occasional, covered travel to conferences and team gatheringsBaseline office equipment providedBenefits package with PTO, health plan reimbursement, and retirement matchingEqual Opportunity EmployerThe Shared Environment is an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other legally protected status.Work AuthorizationCandidates must be authorized to work in the United States. At this time, we are unable to provide visa sponsorship.