Digital Marketing Specialist

About The Job:

We are currently seeking a skilled Digital Marketing Specialist to join our team in St. Charles, IL. This role involves developing and implementing a robust digital marketing strategy aimed at enhancing brand visibility and driving customer engagement. Key responsibilities include cultivating our social media presence, crafting compelling content, conducting market research, and collaborating closely with our sales and marketing departments to achieve strategic objectives.

The ideal candidate will drive digital marketing campaigns designed to attract new customers, foster existing customer relationships, promote our premier product range, and optimize our online platforms. This position demands a proactive approach to both tactical execution and strategic decision-making, requiring independent judgement and initiative.

We are seeking a personable and confident individual capable of leveraging their creativity to effectively showcase our products and educate our audience. An understanding of market dynamics and customer behavior is essential for translating insights into actionable marketing initiatives.

If you possess a passion for digital marketing and are eager to contribute to a dynamic team environment, we encourage you to apply. This role provides an exceptional chance to shape the digital marketing strategies within our organization, contributing significantly as we grow and adapt in a dynamic market environment. It's an opportunity to make a distinct mark and advance your career in digital marketing.

Responsibilities:

• Develop and execute social media strategies to enhance brand awareness and engagement.
• Create compelling digital content regularly for use in social media marketing and online advertising campaigns, including online ads, videos, graphics, etc.
• Manage social media initiatives across multiple platforms such as blogs, Facebook, LinkedIn, Instagram, and YouTube.
• Stay abreast of current social media trends, including news, memes, celebrities, and music, to integrate relevant content and engage with followers in alignment with brand guidelines.
• Monitor the effectiveness of ongoing promotions and marketing campaigns, providing regular reports on outcomes.
• Collaborate closely with the global marketing team to ensure consistency of content with brand messaging, identity, and visual aesthetics.
• Assist in implementing SEO strategies to optimize traffic and visibility.
• Partner with the marketing team to drive campaigns and strategic initiatives.
• Conduct regular audits of dealer websites to verify the accuracy and completeness of client product information.
• Identify opportunities to enhance dealer digital strategies and collaborate on lead generation and nurturing initiatives.

Qualifications:

• Bachelor's degree in communication, economics, marketing, or a related field.
• Minimum 3 years' experience in digital marketing, social media management, content creation, or a related field. Portfolio of previous work required.
• Proficiency in social media marketing platforms and strategies for content promotion.
• Experience with advertising platforms and tools such as Google Ads, Bing Ads, Amazon Advertising Console, and Google Analytics.
• Understanding of digital advertising principles, including keyword research, bid management, and ad copywriting.
• Ability to stay current with trends and best practices in digital marketing, social media, and eCommerce.
• Basic video editing skills for creating short promotional videos or social media content.
• Exceptional writing and editing abilities, with the capacity to craft engaging and persuasive content tailored to diverse platforms and audiences.
• Basic photography skills for capturing images to complement written content.
• Familiarity with graphic design using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience acting as an influencer across various social media channels.
• Knowledge of dental, medical, or small equipment manufacturing is advantageous.
• Strong collaborative skills and the ability to thrive in a team environment.
• Meticulous attention to detail and adept at multitasking.
• Creative problem-solving abilities.
• Willingness to travel for trade shows or customer events to capture content.

Note: Open to flexible hybrid work schedule

Desired Skills and Experience:

• Familiarity with a 16" Comco 4 Color Press and 23" Aquaflex Press
• Must have experience with Turret Rewinders.
• Available for first shift and have the flexibility to work on some weekends.