We're looking for a strategic and detail-oriented Digital Marketing Specialist to take ownership of our brand's digital presence, with a strong focus on paid advertising and performance marketing. You'll be responsible for planning and executing digital campaigns while working closely with our in-house video and graphic designers to bring content to life.This is not a team leadership role and you won't have direct reports. However, you will have decision-making authority over campaign direction and creative output, providing direction and feedback to ensure every piece of content supports both brand growth and advertising performance. You'll report directly to the Marketing Director, so fluency in English (written and verbal) is essential.What You'll DoDevelop and execute digital marketing strategies focused on building brand awareness and driving measurable sales growthPlan and manage paid advertising campaigns, particularly on TikTok and InstagramCollaborate with designers and video editors to produce ad creatives optimized for performanceDefine and maintain brand voice and visual direction that balances technological sophistication with home interior aestheticsBrief video and graphic designers on campaign objectives, content requirements, and target audiencesReview and approve creative assets before launch, ensuring they meet performance and quality standardsProvide clear, actionable feedback on ad narrative structure and hook effectivenessTrack performance metrics (CTR, CPC, conversions, ROAS) and translate findings into actionable recommendationsPrepare monthly digital performance reports for leadershipMonitor competitors within the home appliance space to identify advertising opportunities and emerging trendsRequiredMore than 3 years of experience in digital marketing or performance marketingFluent in English (written and verbal)Strong understanding of TikTok and Instagram advertising platformsExperience managing paid social campaigns and optimizing ad performanceA sharp eye for high-performing ad creatives, especially video contentExperience briefing creative teams and providing constructive feedbackNice to HaveBackground in home appliances, consumer electronics, or lifestyle brandsExperience managing ad budgets and scaling campaignsFamiliarity with influencers as on-screen talent for ad creativesAbility to speak Mandarin (preferred)