Digital Media Coordinator Apply
Full job description
Description of Work
Primary Purpose of this Position:
Selected candidate must be a creative, strategic and analytical thinker that works well in a team environment, takes direction and manages projects with limited supervision. The position will work on the Communications team, assisting with developing new content for social media and web, digital advertising, and other marketing functions. Position interacts directly with the Public Relations Officer, Director of Communications and Marketing, Lead Digital Media Specialist and senior management staff throughout the park. Under general supervision, the employee is required to exercise reasonable initiative and independent judgment in performing work assignments.
Key Responsibilities:
- Execute the social media strategy through postings, planning, platform determination and adhering to brand messaging.
- Support and help execute the teams plan on optimizing social channels for maximizing traffic and engagement.
- Communicate with social media followers and appropriately respond to queries in a timely manner and monitor customer conversations.
- Routinely capture and analyze the appropriate social engagement data and metrics, insights and best practices, and use that information to advise future social strategy.
- Assist with and execute digital marketing strategy and ensure these programs meet timelines, budgets and are executed with excellence.
- Assist with implementation and execution of communication team-related activities such as special events and media tours.
- Plan, submit and maintain area/regional/state digital and traditional calendars with up-to-date info on Zoos events and programs.
- Assist team with digital asset management (photos, videos, audio, etc.)
- Assist the creative team in miscellaneous production tasks including finding produced images and video footage as requested. Example: assist with getting image approvals from senior management staff for the creative team.
- Assist team in writing projects such as ad copy, press releases, media alerts, social copy and website copy.
- Collaborate with internal Zoo teams to cultivate and elevate mission-based activities or programs.
- Ability to work a flexible schedule, including some work weekends, holidays, and after hour events.
Learn about employee perks/benefits: https://oshr.nc.gov/state-employee-resources/benefits
Knowledge, Skills and Abilities / Competencies
*****Job offer is contingent upon passing a pre-employment screen conducted by assigned provider.
- Demonstrated working experience in social media platforms including Facebook, Twitter, Instagram, etc. for audience engagement.
- Demonstrated working experience with third party social media management such as HootSuite, Sprout, Agora Pulse, etc.
- Demonstrated working experience managing paid social media and digital ad campaigns.
- Demonstrated experienced writing according to correct English usage and accepted standards of media outlets.
- Proven skills in writing and editing of copy in varying lengths and subject matter.
- Preferred experience with SEO and Google Adwords.
- AP style writing experience preferred.
- Must have a good understanding of aspect ratios and basic photo editing. Knowledge of Adobe Creative Cloud programs is a plus.
Minimum Education and Experience Requirements
Supplemental and Contact Information
Division Information:
The North Carolina Zoo exists for the enjoyment, education, and inspiration of all of North Carolina's citizens and visitors to the zoo. The mission of the zoo is to encourage the understanding of and commitment to the conservation of the world's wildlife and wild places through the recognition of the interdependence of people and nature. The Zoo displays, conserves and protects representative examples of natural beauty, plant and animal species and ecological features of the North American and African regions of the world through the presentation of live animal exhibits from these regions.
Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history by expanding engagement with diverse individuals and communities.
Department Information:
The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Departments vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history. We encourage you to apply to become a part of our team. Check out this amazing video about our Department.
The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation or political influence.
Please be sure to complete the application in full. Resumes may be uploaded with your application, but will not be accepted in lieu of a fully completed application and will not be considered for qualifying credit. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"See Resume\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" or \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"See Attachment\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" will NOT be accepted.
Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application.
To obtain veterans preference, you must scan and upload a copy of your DD-214 or discharge orders.
Technical issues submitting your application, please call the NeoGov Help Line at 855-524-5627.
Applicants requesting and receiving an accommodation under the Americans with Disabilities Act (ADA) are eligible to submit paper applications via mail or by fax. Please call the human resources office for assistance.
If multiple applications are submitted to an individual posting, only the most recent application received prior to the closing date will be accepted. Applications must be submitted by 5:00 PM on the closing date.
Due to the volume of applications received, we are unable to provide information regarding the status of your application over the phone. To check the status of your application, please log in to your account. Upon the closing date, applications are \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Under Review\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" and will be screened by Human Resources for the qualified applicants. The hiring process may take an average of 6 8 weeks.
It is the policy of the State of North Carolina and the N.C. Department of Natural and Cultural Resources that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).
CONTACT INFORMATION:
N.C. Department of Natural and Cultural Resources
Division of Human Resources
Ellie Meadows
4401 Zoo Parkway
Asheboro, NC 27205
336-879-7310
employment@dncr.nc.gov
