Digital Strategist

Ascedia is seeking a Digital Strategist to join our team. We are looking for a data-driven, innovative digital strategy professional with a desire to learn and grow in a supportive, employee-first work environment. If you are seeking an opportunity to have an impact, to take the lead on capturing opportunities, and to have your voice heard and opinions valued, Ascedia is the right place for you.As a Digital Strategist, you will have the opportunity to help shape innovative strategies for our clients while working across a diverse range of industries and initiatives. You will be responsible for developing and executing digital strategies that align with business goals and deliver measurable results, by collaborating with internal teams and clients to create data-driven, results-oriented initiatives that drive brand awareness, engagement and conversions. At Ascedia, we focus on goals, method, and impact. Our approach is flexible but driven by strategy, collaboration, and validation. We are results-oriented and devoted to delivering positive business outcomes for our clients.Key Responsibilities:Data Reporting and AnalysisCollect, analyze and interpret large sets of data using Google Analytics 4, Google Search Console, SEMrush, and other reporting software to identify traffic and user behavior trends, insights related to website traffic acquisition and performance, and continuous improvement recommendationsDevelop and implement measurement strategies for tracking user behavior and conversion ratesCreate and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders to drive informed decision-making and actionRespond to ad-hoc data requests and provide analysis for review and/or immediate decision-making Collaborate with internal marketing, design, and development teams and external partners to ensure tracking and reporting requirements are metStrategy Development, Research and Innovation Develop and implement comprehensive digital strategies across various platforms and tactics (SEO, email, social media, content marketing, etc.) to drive growth and engagement, and outline roadmaps and action plans that drive results Conduct user testing, A/B testing, heatmapping and other data-driven experiments to optimize website and enhance user experienceConduct market research, competitive analysis, and consumer insights to inform strategic decisionsIdentify key target audiences and create personalized strategies to engage, grow and convert themStay current with industry developments and best practices in analytics, measurement, marketing trends, and technologies Collaboration and Communication Proactively seek out opportunities for improvement and present ideas to clientsCollaborate with internal teams to ensure the website’s design, features and functionality enhance usability and user experienceServe as strategic lead by proactively identifying improvement opportunities, developing execution plans, delegating tasks to team members, and reviewing and supporting them throughout executionServe as the subject matter expert and effectively communicate data, research, findings, and recommendations to key stakeholdersExecute across tactics including search engine optimization, email marketing, digital advertising, site optimizations, content creation, and other opportunities as they ariseQualifications:5+ years of experience in digital strategy and/or marketing Experience with and a passion for Google Analytics and data analysis, including setting up tracking and reporting frameworks for client websitesProficiency with digital marketing tools and platforms such as Google Analytics 4, Google Tag Manager, Google Looker Studio, SEMrush, Google Search Console, Screaming Frog, Salesforce, Google Ads, Meta Ads, and/or other tools to glean insights and assess performanceProven ability to effectively communicate findings and recommendations to clients, ensuring clarity, actionable insights, and alignment with goals and objectivesExperience in travel and tourism, with an understanding of the industry, is beneficial but not requiredA high level of integrity, autonomy, and self-motivationBenefitsFlexible work environment Medical, Dental, VisionHealth Savings Account and Flexible Spending Account available401(k) programSmart, fun, and friendly coworkersRegular social events and happy hoursSummer hoursAnd more!