Direct Response Copywriter - VSLs, UGC & Video Ad Scripts

About 8 Limbs Creative8 Limbs Creative is a performance-driven marketing agency that works exclusively with law firms and attorneys. We develop and execute marketing campaigns designed to generate qualified leads, signed cases, and measurable business results.Our work is built around performance. We create marketing assets that capture attention, connect with the right audience, and drive meaningful action for our clients.The RoleWe're looking for a Direct Response Copywriter who specializes in video - VSLs, UGC scripts, and short-form video ad scripts for paid social.This is a video-first writing role. The majority of your work will be scripts that get produced and run as ads on Meta, with some work on YouTube. You'll work closely with our media buyers and video editors to develop new angles, analyze what's converting, and write the next round of tests.If you've been writing direct response for a while and can hold a viewer's attention past the first three seconds, we want to talk to you.What You'll Be WritingWe're being specific here because "copywriter" means very different things to different people. Here's exactly what this role produces:Primary - this is most of the work:Short-form video ad scripts (15-60 seconds) for Meta and TikTokUGC scripts - testimonial-style, talking-head, and problem/solution formats written for creators to performVSL scripts (3-20 minutes) for lead-generation funnelsHooks - written in volume for structured testing, not one at a timeSecondary - supporting work:Static ad copy, headlines, and primary textLanding page headlines and body copy that match the ad's promiseNot part of this role:Email sequences and nurture campaignsWebinar scriptsLong-form sales pagesSEO articles, blog posts, or informational contentWhat You'll DoWrite video ad creative. Produce the scripts above on a consistent cadence across our client roster.Research and develop creative angles. Study client practice areas, target audiences, pain points, objections, and motivations to develop messaging that lands.Analyze winning ads. Review top-performing campaigns and competitor creative to identify patterns and build new testing opportunities.Improve underperforming creative. Work with the media buying team to diagnose whether the issue is the hook, the offer, the angle, or the audience - then rewrite accordingly.Develop structured creative tests. Partner with media buyers to test hooks, angles, formats, and messaging variations systematically.Brief the creative team. Give clear direction and shootable scripts to video editors and designers.What You NeedMust-Have QualificationsAt least 2 years writing direct response copy for paid advertising, particularly Meta AdsDemonstrated experience writing video scripts - VSLs, UGC, or short-form video ads (this is the core of the role, not a bonus)A portfolio of scripts or ad copy that ran in live campaigns with actual spend behind themAbility to explain the strategy behind your creative decisions and speak to campaign performanceStrong grasp of direct response fundamentals: hooks, offers, audience awareness, objection handling, and calls to actionFamiliarity with paid advertising metrics - CPL, CTR, hook rate, thumb-stop rate, ROASExcellent written English with a natural ear for how people actually speak on cameraAbility to work Eastern Time business hours with a reliable remote setupPreferred QualificationsExperience writing for law firms, personal injury, or other legal practice areasExperience in other high-ticket lead-generation industries such as home services or healthcareLanding page copywriting and conversion rate optimization (CRO) experienceFamiliarity with GoHighLevel, Meta Ads Manager, and similar toolsExperience collaborating with media buyers, video editors, and designers in an agency environmentWhat We're Not Looking ForTo save everyone time, this role likely isn't a fit if your experience is primarily:Brand storytelling or editorial writing without direct response experienceSEO articles, blog posts, or long-form informational contentSocial media captions and community managementCreative strategy or direction without hands-on writingWriting ad copy without understanding how it ties to campaign performanceHow to ApplyPlease submit all three of the following:Updated resume - highlighting your copywriting and paid advertising experiencePortfolio - at least three video scripts or ads you wrote that ran in live paid campaigns, with performance results where available and a brief note on the strategy behind each