Join us at Entrust  At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.  Get to Know Us  Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future. Position Overview:Director, Issuance Product Marketing Entrust’s ID & Card Issuance business is seeking a high-impact product marketing leader with strong GTM discipline and strategic acumen to advance our Issuance portfolio. The Director of Product Marketing owns segment messaging, positioning, and go-to-market execution—partnering across product, engineering, marketing, channels, and global sales to fuel growth in a competitive, fast-moving market. This role delivers actionable market intelligence, sharp value propositions, sales enablement, and launch excellence—balancing strategic direction, operational precision, and the ability to roll up the sleeves and to get work done. The Issuance Product Marketing Director drives Entrust’s growth in the global card and ID issuance ecosystem. You will define differentiated, customer-centric value propositions across key issuance workflows—from central issuance (CI) to instant financial issuance (IFI) to instant ID issuance (IIDI), and Digital Card Service (DCS) scenarios. As the Issuance storyteller and subject-matter authority, you will synthesize market trends, competitive signals, and customer requirements into clear narratives that guide GTM strategy and influence product roadmaps. Success requires deep familiarity with issuance platforms, credential lifecycle workflows, and secure identity technologies. Responsibilities Strategic Direction & Solution Leadership: - Build and execute quarterly and annual GTM strategic plans aligned to segment priorities and pipeline goals. - Develop sharp, differentiated messaging mapped to buyer personas, issuance workflows, and industry use cases. - Drive continuous VOC and market intelligence across issuers, government, financial services, and enterprise ID ecosystems. - Track competitive CI/DI platforms, printer technologies, personalization software, and credentialing trends; operationalize insights for sales and product teams. Execution & GTM Delivery - Produce high-value collateral and thought leadership: datasheets, solution briefs, white papers, playbooks, and competitive battle cards. - Partner with growth, field, and channel marketing to accelerate demand generation and deal velocity; own KPIs tied to segment pipeline and win rates. - Build executive-ready strategic plans for SLT and Board audiences; convert strategy into clear deliverables with timelines and owners. Team Leadership - Lead and mentor a seasoned product marketing team, ensuring alignment, clarity, and consistent GTM execution. - Strengthen cross-functional collaboration across product, sales, marketing, and channel organizations. Basic Qualifications - 5+ years of product marketing experience, ideally in ID or card issuance, card personalization, secure credentialing, or adjacent security technologies. - Bachelor’s degree in a relevant field. - Proven leadership and people-management experience. - Exceptional communication and storytelling skills. - Strong understanding of channel ecosystems and partner-driven GTM motions. - Ability to travel up to 20%, including internationally. Preferred Qualifications - Master’s degree in marketing, business, or related field. - Experience with digital marketing analytics, competitive intelligence platforms, and data-driven GTM optimization. - Established relationships across the ID & Card Issuance ecosystem, including hardware/software vendors, integrators, issuers, and industry associations. At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:  Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.  Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.  Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.  We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.  Ready to Make an Impact?  If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.  Apply today!  For more information, visit .  Follow us on, LinkedIn, Facebook, Instagram, and YouTubeCompensation Range:The anticipated starting base pay for this position is: $160,297-$235,102 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company’s discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.For US roles, or where applicable:Entrust is an EEO/AA/Disabled/Veterans EmployerFor Canadian roles, or where applicable:Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.If you require an accommodation, contact .Recruiter:Richa SrivastavaRicha.Srivastava@entrust.comSummaryLocation: United States - Shakopee, MN (GHQ)Type: Full time