Director of Digital & Shopper Marketing

Job Title: Director of Digital & Shopper MarketingLocation: Phoenix, AZEmployment Type: Full TimeReports To: Vice President of MarketingTravel: 5%Work Schedule: Mon-Friday 8am-5pmCompensation & BenefitsPay Range: 85,500-114,000k per yearIncentive Pay: Quarterly performance bonusBenefits Summary: Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leavePosition SummaryThe Director of Shopper Marketing will lead the strategic development and execution of omnichannel shopper marketing initiatives across FoodStory’s portfolio of owned and licensed brands. This role is responsible for driving consumer engagement, retailer collaboration, and sales growth through innovative and data-driven marketing programs. The Director will oversee campaign planning, media strategy, performance analysis, and cross-functional coordination with Sales, Operations, and Brand teams.Key ResponsibilitiesLead the development and execution of shopper and omnichannel marketing campaigns across multiple platforms and retail partners.Own strategic planning, performance forecasting, budget management, and third-party agency relationships.Collaborate with leadership to define and implement strategic shopper marketing initiatives aligned with brand and business goals.Oversee paid media strategy and execution, including performance tracking and optimization.Leadership of Digital and Shopper Marketing coordinatorDevelop and present campaign recaps and performance reports to internal stakeholders and retail partners.Manage department contracts, vendor relationships, and invoice reconciliation.Partner cross-functionally with Sales, Operations, and Brand Marketing to ensure alignment and execution excellence.Stay current on retail trends, consumer behavior, and marketing innovations to inform strategy and execution.QualificationsBachelor’s degree or higher in Marketing, Advertising, or related field.10+ years of experience in digital marketing, or retail-focused brand marketing.5+ years of Shopper Marketing experience, preferredProven success in leading cross-functional teams and executing high-impact marketing programs.Strong analytical and budgeting skills; high proficiency in Excel and PowerPoint.Deep understanding of retailer dynamics, shopper behavior, and omnichannel marketing tactics.Experience managing paid media campaigns and agency/vendor relationships.Excellent communication, presentation, and interpersonal skills.Entrepreneurial mindset with a strategic and creative approach to problem-solving.Ability to manage multiple projects in a fast-paced, dynamic environment.Hiring ProcessOur process may include application review, interviews, assessments, reference checks, and a conditional offer.Equal Opportunity Employer StatementThe Company is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected status.Accommodation StatementApplicants needing accommodation during the hiring process may contact human resources @ hr@nxtphz.com.Work AuthorizationEmployment is contingent upon the ability to work lawfully in the United States and completion of employment eligibility verification after hire.Background Check / Drug TestingEmployment offers may be contingent upon job-related screening, where permitted by law.At Will EmploymentEmployment with FoodStory Brands is at-will, meaning either the employee or the company may end the employment relationship at any time, with or without cause or notice, unless otherwise required by applicable law.This job postings not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The company reserves the right to modify this description at any time.