Job Summary: The Director of Market Research will be responsible for overseeing the design, implementation, and analysis of market research initiatives. This role will provide critical insights into market trends, consumer behavior, and competitive landscape to support strategic planning and drive business growth.

Key Responsibilities:

• Leadership & Management:

  • Lead and mentor a team of market researchers, providing guidance and professional development.
  • Manage departmental budget and resources efficiently.
  • Foster a collaborative environment to ensure the team's success.

• Research Strategy & Execution:

  • Develop and implement comprehensive market research strategies aligned with company goals.
  • Oversee the design and execution of qualitative and quantitative research studies.
  • Ensure the application of best practices and methodologies in research processes.

• Data Analysis & Insights:

  • Analyze complex data sets to identify trends, patterns, and actionable insights.
  • Translate research findings into strategic recommendations and presentations for senior leadership.
  • Maintain up-to-date knowledge of market trends, consumer behavior, and industry developments.

• Stakeholder Collaboration:

  • Work closely with cross-functional teams, including marketing, product development, and sales, to support their research needs.
  • Communicate research results and implications clearly to stakeholders at all levels.

• Innovation & Improvement:

  • Continuously evaluate and enhance research methodologies and tools.
  • Stay abreast of emerging research technologies and methodologies to drive innovation.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree or MBA preferred.
• Experience: Minimum of 7-10 years of experience in market research, with at least 3 years in a managerial role.
• Skills:
  • Strong leadership and team management skills.
  • Proficiency in statistical analysis software and data visualization tools (e.g., SPSS, SAS, Tableau).
  • Excellent analytical, problem-solving, and critical thinking skills.
  • Superior communication and presentation skills, with the ability to convey complex information clearly.
  • Proven ability to work collaboratively with cross-functional teams.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off and holidays.
• Professional development opportunities.