Director of Marketing & Community Outreach - Information Officer 4 Apply
Job Details
Working Title: Director of Marketing & Community Outreach
Job Class: Information Officer 4
Agency: Minnesota State
- Who May Apply: Open to all qualified job seekers
- Date Posted: 02/05/2024
- Closing Date: 02/21/2024
- Hiring Agency/Seniority Unit: MN St Colleges & Universities / Willmar CC-MMA
- Division/Unit: MnSCU Ridgewater Willmar TC / MnSCU Rdgwtr Willmar TC Prf/Su
- Appointment Type: Unlimited, Full-time
- Work Shift/Work Hours: Day Shift, 8:00am- 4:30pm
- Days of Work: Monday - Friday
- Travel Required: Yes - Up to 25% of the time
- Salary Range: $33.36 - $48.34 / hourly; $69,655 - $100,933 / annually
- Classified Status: Classified
- Bargaining Unit/Union: 216 - Middle Management Association/MMA
- Location: Hutchinson or Willmar (Employer/Employee will determine the permanent work location as Willmar or Hutchinson, MN in conjunction with the accepted Job Offer)
- FLSA Status: Exempt - Executive
- Telework Eligible: No
- Designated in Connect 700 Program for Applicants with Disabilities: Yes
Make a difference in the lives of Minnesotans.
The work youll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.
Job Summary
The Director of Marketing and Community Outreach is responsible for providing college-wide leadership in researching, developing, planning, implementing, and monitoring integrated marketing strategies which enhance the institutional brand and reputation, and which drive inquiries and applications to the college to meet strategic enrollment management (SEM) goals. The position also provides strategy, planning and coordination for community outreach and engagement activities which provide support and visibility to the Colleges mission and strengthen relationships with key stakeholders. The Director manages vendors, projects and systems; performs market research and develops strategies to identify and penetrate new markets; establishes process and mechanisms to measure effectiveness of marketing efforts and makes recommendations for improvements. The position reports to the Vice President of Advancement.
This position requires a demonstrated commitment to diversity, equity and inclusion and serving the needs of a culturally and educationally diverse community.
Qualifications
Minimum Qualifications
- Bachelors degree and two (2) years of experience in a related field, or equivalent combination of degree and experience.
- Strong interpersonal and human relations skills in order to work collaboratively and deal effectively with individuals and constituencies with diverse perspectives and interests and to develop effective working relationships with individuals at all levels within the College and with outside organizations.
- Strong writing and editing skills in multiple formats including social media, websites, etc.
Preferred Qualifications
- Knowledge of higher education marketing methods and successful track record of developing marketing initiatives to increase student enrollment and retention
- Experience in Higher Education or Minnesota State system, preferably at a community or technical college
- Experience managing marketing, advertising, and public relations campaigns and projects
- Experience with Adobe Design Suite including Photoshop, illustrator, and In-Design
- Experience with search engine optimization, geo-targeting, digital channel analytics and other internet-based marketing technologies.
- Demonstrated skills in problem solving and decision making
- Experience managing vendors and negotiating contracts
- Demonstrated leadership, organizational and project management skills, including planning, coordination, delegation, collaboration and follow through
- Collaborative management and working style
- Supervisory experience
Additional Requirements
In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check.
Application Details
How to Apply
Select Apply for Job at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.
In order to be given full consideration, applications must be complete and include a cover letter/letter of interest addressing the position qualifications, resume, and a list of (3) professional references with contact information.
If you have questions about the position, contact Felicia Telecky at felicia.telecky@ridgewater.edu or 320-234-8534.
To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Felicia Telecky at felicia.telecky@ridgewater.edu.
About Minnesota State
MISSION: Ridgewater College empowers diverse learners to reach their full potential and enrich their lives through personalized and relevant education in an accessible, supportive, and inclusive environment.
VISION: Ridgewater College is a student-centered educational leader focused on innovation, excellence, and affordability.
GUIDING PRINCIPLES:
- Enterprising - We are future-focused, and change-oriented, developing creative solutions to challenges that maximize our institutional, system and local resources.
- Empowerment We develop and empower employees to make decisions to best serve students and stakeholders.
- Excellence We strive to exceed expectations in all that we do.
- Diversity, Equity, and Inclusion We seek to understand and appreciate the needs and experiences of every individual and actively work to provide genuine opportunities for everyone to succeed and participate in college activities and processes.
- Trust and Respect We are committed to developing a culture based in processes and behavior that create trust and respect among all stakeholders.
- Collaboration We connect and work together to achieve common goals while respecting needs and interests of stakeholders.
- Curiosity and Creativity We constantly strive to understand, learn, change, and improve.
- Accountability As individuals and groups, we willingly accept and take ownership of our successes and failures.
Why Work for Us
Diverse Workforce
We are committed to continually developing a workforce that reflects the diversity of our state and the populations we serve. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve the people of Minnesota.
A recent engagement survey of State of Minnesota employees found:
- 95% of employees understand how their work helps achieve their agencys mission
- 91% of employees feel trusted to do their jobs
- 88% of employees feel equipped to look at situations from other cultural perspectives when doing their job
- 87% of employees report flexibility in their work schedule
Comprehensive Benefits
Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. As an employee, your benefits may include:
- Public pension plan
- Training and professional development
- Paid vacation and sick leave
- 11 paid holidays each year
- Paid parental leave
- Low-cost medical and dental coverage
- Prescription drug coverage
- Vision coverage
- Wellness programs and resources
- Employer paid life insurance
- Short-term and long-term disability
- Health care spending and savings accounts
- Dependent care spending account
- Tax-deferred compensation
- Employee Assistance Program (EAP)
- Tuition reimbursement
- Federal Public Service Student Loan Forgiveness Program
Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
Other Information
Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.
AN EQUAL OPPORTUNITY EMPLOYER
Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.
Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us. Please indicate what assistance is needed.
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