Position Details
Director Of Marketing Apply
Position: Senior Director of Marketing
Work Location: Hudson County, NJ
Payrate: $230,000 $240,000/annum
Duration: Full-Time
Shift: (Mon - Fri) 8:00 AM - 5:00 PM
Job Description:
A leading food-focused CPG company is seeking a Senior Director of Marketing to lead high-level marketing strategy and drive brand growth. This role will be onsite in New Jersey and requires collaboration with cross-functional teams, including Sales, Product, Operations, and Executive Leadership. The position oversees integrated marketing campaigns, brand strategy, and portfolio initiatives to maximize market impact, revenue, and consumer engagement.
Job Responsibilities:
Strategic Leadership
- Develop and lead comprehensive, multi-year brand and marketing strategies aligned with business objectives
- Identify, evaluate, and execute go-to-market strategies for new markets, channels, and consumer segments
- Drive innovation in positioning, messaging, and customer engagement for domestic and international growth
- Own and evolve brand strategy, identity, and voice across all consumer touchpoints
Marketing Execution
- Oversee product launches, portfolio growth initiatives, and multi-channel marketing campaigns
- Ensure consistent storytelling across digital, retail, social, e-commerce, and in-store experiences
- Partner with agencies and external partners to deliver best-in-class creative and media performance
- Optimize channel mix and messaging to maximize reach, relevance, and ROI
Data & Performance Management
- Establish KPIs and performance frameworks to measure brand health, campaign effectiveness, and commercial impact
- Leverage consumer insights, market trends, and analytics to inform strategy and optimize marketing performance
- Translate data into actionable insights to drive continuous improvement
Cross-Functional Collaboration
- Collaborate with Sales, Product, Production, R&D, Legal, and Executive teams to align marketing strategies with commercial goals
- Serve as a trusted advisor to executive leadership on market trends, brand performance, and growth opportunities
Team Leadership & Development
- Build, mentor, and lead a high-performing marketing team, fostering creativity, accountability, and collaboration
- Drive organizational alignment and ensure marketing initiatives support overall business objectives
Qualifications
- 10+ years of experience in marketing, with significant leadership experience in consumer packaged goods (CPG), particularly in food products
- Proven success leading brand strategy, integrated campaigns, and go-to-market initiatives
- Experience managing substantial marketing budgets with a clear focus on ROI
- Demonstrated ability to partner with senior management and executive leadership
- Strong analytical skills with experience leveraging consumer insights, market research, and data analytics to drive strategy
- Excellent leadership, communication, and executive-level presentation skills
- Comfortable with multi-channel marketing, including digital, social, retail, e-commerce, and experiential channels
- Ability to travel 25 35% as needed for business initiatives
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field; Master's degree preferred
- Experience using tools such as Circana, Qualtrics, Claritas-Geoscape, NIQ, or similar marketing analytics platforms
- Bilingual (English/Spanish) is a plus
- Strong track record of developing high-performing marketing teams and fostering a culture of creativity, accountability, and collaboration
Key Competencies
- Strategic thinker with strong analytical and creative problem-solving skills
- Effective leader with experience managing multi-functional teams
- Strong communicator and presenter, capable of influencing at the executive level
- Results-oriented with a focus on ROI and measurable business impact
- Ability to manage multiple priorities in a fast-paced environment
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
