Director of Paid Social

Director, Paid & Organic Social MediaLocation: Bethesda, MDWork Arrangement: Fully Onsite – 5 Days Per WeekRelocation availablePosition OverviewWe are working with a well-established, nationally recognized retail organization seeking a Director of Paid & Organic Social Media to lead its social media strategy and drive continued growth across paid and organic channels.This individual will oversee a high-performing paid social program while expanding the organization's broader social media presence, including organic content, influencer and creator partnerships, localized social strategies, and community engagement. The Director will play a key role in developing integrated campaigns, managing significant media investments, and leveraging analytics to improve customer acquisition, engagement, brand awareness, and revenue.The ideal candidate is a strategic and creative marketing leader with a strong performance-driven mindset, extensive experience managing large-scale social media programs, and the ability to translate data and consumer insights into measurable business results.Key ResponsibilitiesDevelop and lead the overall paid and organic social media strategy, ensuring alignment with broader business objectives and brand priorities.Oversee paid social campaigns across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels, optimizing budgets, audiences, creative, and campaign performance.Lead and expand influencer and creator partnership programs, integrating content across paid and organic channels to increase engagement and brand reach.Direct organic social media strategy, including content development, editorial planning, publishing, and community management.Analyze campaign performance, platform insights, and consumer behavior to identify opportunities, improve ROI, and drive ongoing testing and optimization.Manage external agencies and platform partnerships, establishing performance expectations and ensuring accountability.Develop localized and in-store social media initiatives, partnering with internal teams, creators, and local representatives to strengthen community engagement.Collaborate cross-functionally with creative, brand, merchandising, and digital teams to develop integrated social campaigns.Oversee local SEO, online reputation management, business listings, and local search visibility across platforms such as Google Business Profile, Apple Maps, and Facebook.Stay current on social media trends, platform algorithms, emerging technologies, and evolving consumer behaviors to identify new opportunities.Qualifications & ExperienceBachelor's degree in Marketing, Business, Communications, or a related field.8+ years of social media experience, including leadership of both paid and organic social strategies.Previous experience in retail, consumer-facing, or other performance-driven environments preferred.Demonstrated success managing large-scale paid social budgets and integrated social media programs.3+ years of experience managing teams and external agency relationships.Strong expertise across major social media platforms, content strategy, community management, and influencer/creator partnerships.Experience using analytics, social listening, and consumer insights to drive strategic decisions and measurable results.Knowledge of local SEO, reputation management, business listings, and location-based marketing.Familiarity with marketing technology and analytics platforms, including Adobe Analytics, Google Analytics, and Google Search Console.Strong leadership, communication, budget management, project management, and cross-functional collaboration skills.Ability to identify emerging social media trends and translate them into innovative marketing strategies.Preferred BackgroundExperience in one or more of the following environments is preferred:Retail or e-commerceDigital marketing or advertising agenciesLarge, fast-paced enterprise organizationsConsumer-facing businesses with complex product catalogs and significant advertising investmentsCandidates from large organizations or complex enterprise environments will also be considered, provided they have strong paid social performance marketing experience.Technical & Platform ExperienceStrong experience with the following platforms is important:MetaTikTokPinterestAdditional experience that would be especially valuable:Dynamic advertising and product feed managementMeta product catalogs and catalog-based advertisingManaging large product inventories and product variationsTroubleshooting product feed issues and optimizing catalog performanceMarketing analytics and campaign measurement tools