Director of Performance Marketing

Opportunity SnapshotCome Build, Optimize, and Scale What Drives GrowthAre you a data-driven performance marketing leader who thrives on accountability and results? Join Homeaglow as our Head of Paid Acquisition and take ownership of the engine that fuels our growth.In this role, you’ll set strategy, manage significant media investments, and lead a high-performing team responsible for customer and supply acquisition across a dynamic, two-sided marketplace. You’ll partner closely with Product, Engineering, Analytics, Finance, and Creative to optimize every stage of the funnel—from first impression through completed booking—while continuously improving measurement, automation, and efficiency.Own and scale a multi-channel paid acquisition strategy across search, social, affiliate, CTV, programmatic, and moreLead a high-impact team while building capabilities in measurement, automation, and creative performanceDrive data-informed investment decisions with full budget accountability and forecasting ownershipHelp shape a best-in-class growth engine in a fast-moving, remote-first environmentEnjoy competitive compensation and comprehensive benefits, including fully covered health insurance, flexible PTO, parental leave, and Homeaglow cleaning perksAbout HomeaglowHomeaglow is a fast-growing marketplace connecting homeowners with top-rated cleaning professionals. We are a fully remote, lean organization with a relentless focus on direct-response performance. Paid acquisition is central to our growth strategy, and we are building the team to take it significantly further.Our culture rewards clear thinking, rigorous execution, and concise communication—and gives leaders the autonomy to make meaningful impact.The RequirementsYour QualificationsIf this opportunity excites you and you bring the following, we’d love to connect:10+ years of marketing experience, including hands-on ownership of paid acquisition programs at scale3+ years leading and developing high-performing performance marketing teamsStrong expertise in attribution, incrementality testing, and LTV modeling, with a track record of applying insights to improve investment decisionsProven ownership of large media budgets, including pacing, reallocation, and executive-level communicationA balance of analytical depth and commercial acumen—you can interpret complex data and clearly articulate business implicationsExceptional written communication skills, critical in a remote-first organizationPreferred, but not required:Experience in two-sided marketplaces, home services, or subscription-based businessesBackground acquiring both customers and service providers, with an understanding of distinct growth leversFamiliarity with value-based bidding, predicted LTV, and AI-driven optimization strategiesDeep platform expertise in Google Ads, Meta, and/or programmatic platformsWorking knowledge of SQL or PythonDemonstrated success in remote, high-autonomy environmentsThe RoleOwn Performance, Optimize Investment, and Lead Scalable GrowthReporting to senior leadership, the Head of Paid Acquisition will own the strategy, execution, and performance of all paid channels. This is a hands-on leadership role requiring both strategic oversight and active involvement in execution.Lead Multi-Channel Acquisition StrategyDefine and execute paid acquisition strategy across search, social, affiliate, app install, programmatic, CTV, direct mail, and emerging channelsEvaluate channel performance holistically, optimizing how channels work together across the customer journeyOwn acquisition across both sides of the marketplace, tailoring strategies to distinct audience dynamicsContinuously assess what to scale, test, or pause based on performance and incrementalityMake Performance LegiblePartner with Analytics to strengthen measurement infrastructure, including attribution models and incrementality testingEnsure investment decisions are grounded in true channel contribution, not platform-reported metrics aloneDevelop and maintain CAC and LTV models that reflect changing marginal costs at scaleOwn Budget and Financial PerformanceManage the full paid acquisition budget, including allocation, pacing, and real-time optimizationEstablish daily, weekly, and monthly performance rhythms tied to acquisition volume, CAC, and customer valueProactively reallocate spend based on performance signals—without waiting for scheduled reviewsBuild and maintain accurate forecasts that leadership can rely on for planningDrive AI, Automation, and ToolingIdentify and implement automation across bidding, budgeting, creative production, QA, and reportingStay current on platform innovations and rapidly test new capabilitiesBalance automation with human judgment to maximize both efficiency and effectivenessLeverage Creative as a Growth DriverPartner with Creative to run structured, high-volume testing programs with clear hypotheses and measurable outcomesScale creative output while maintaining rigor and qualityEnsure insights from performance creative inform broader brand, product, and content strategiesLead and Develop a High-Performing TeamHire, mentor, and develop a team of channel specialists and analystsFoster a culture of ownership, experimentation, and continuous improvementManage agency partners where needed, ensuring accountability and internal knowledge retentionNote: This description is intended to provide an overview of the role and does not represent an exhaustive list of responsibilities.Homeaglow is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.