Director of Product Marketing

About PriceEasyPriceEasy is transforming the convenience retail industry and helping convenience retailers make faster, smarter decisions across their businesses. Operating across 23+ countries and 30,000+ retail locations, PriceEasy combines AI, real-time data, advanced analytics, and retail intelligence to help retailers optimize pricing, improve store performance, increase sales, and identify new growth opportunities.As PriceEasy continues to expand its product portfolio and customer base, we are looking for Director of Product Marketing who can turn our technology, product innovation, and customer success into compelling stories that drive adoption and revenue.About the RoleThis is not a traditional Product Marketing role. We are looking for someone who likes to build, takes ownership of how PriceEasy products are presented, launched, communicated, and sold.The role has three primary objectives:Build world-class marketing and sales collateralOwn product release marketing and customer communicationTurn customer success into powerful case studies and market-facing storiesYou will be leading the Product Team of designers, graphics artist, content writers, and video editors. You will be working with Product, Sales, Customer Success, Marketing, and Executive Leadership to provide leadership on how to communicate it in a way that is simple, visually compelling, and commercially impactful.You should also be highly proficient with AI and LLM tools and use them extensively to accelerate research, messaging, content creation, presentations, storyboarding, competitive analysis, and marketing execution.Your Three Core Responsibilities1. Own Sales & Marketing CollateralTake complete ownership of the materials PriceEasy uses to communicate and sell its products.This includes:Product brochures and one-pagersExecutive pitch decksSales pitch booksProduct presentationsStoryboardsObjection-handling documentsCompetitive battlecardsSales enablement materialsCustomer presentationsWebinar and event presentationsInfographics and visual product storiesWebsite and landing-page product messagingProduct videos and demo storyboards2. Own Product Release MarketingPartner closely with Product and Engineering to understand major new features, enhancements, and product releases.For every meaningful release, you will determine:What was releasedWhich customers should careWhat problem it solvesWhy it matters commerciallyHow it should be positionedHow customers and prospects should hear about itYou will then drive the communication and marketing of those releases through:Existing customer communicationsProduct release announcementsSales enablement materialsEmail campaignsWebinarsVideosLinkedIn and digital contentWebsite updatesProduct brochures and presentations3. Build and Market Customer Success StoriesWork closely with Customer Success and Sales to identify customers achieving strong measurable results with PriceEasy.Turn those results into compelling:Case studiesCustomer success presentationsBefore-and-after storiesROI storiesCustomer testimonialsYou should be able to take raw information such as customer results, usage data, interviews, screenshots, and metrics and turn it into a powerful story that demonstrates:AI & LLM ProficiencyAI proficiency is a core requirement for this role.What We're Looking For5+ years of experience in Product MarketingB2B SaaS Marketing experienceDemonstrated experience creating high-quality sales collateral and product marketing materialsExceptional visual storytelling and presentation skillsStrong design capabilities and design judgmentExperience with Figma, Canva, Adobe Creative Suite, or similar toolsStrong copywriting and editing capabilities