Director of Special Events

Director, Special Events Lead the strategy, development, and execution of a premium brand’s special events and experiential marketing portfolio. This senior leadership role will create immersive experiences that strengthen customer connections, elevate brand positioning, and deliver measurable business impact.Job Location: Westchester, Southern CT, Northern NJ or NYC – NO RELOCATIONCandidates must come from the Fashion or Beauty industriesWhat You’ll DoDevelop and execute an annual experiential marketing and events strategy aligned with campaigns, product launches, retail initiatives, partnerships, and community priorities.Lead high-profile events including consumer activations, retail openings, influencer experiences, press previews, wholesale events, executive engagements, and philanthropic initiatives.Partner cross-functionally with Marketing, PR, Creative, Social, Retail, Ecommerce, Merchandising, Wholesale, and Product teams to deliver integrated brand moments.Oversee end-to-end event production, including concepts, venues, logistics, staffing, hospitality, vendors, budgets, and post-event reporting.Establish KPIs for attendance, engagement, earned media, social impact, customer acquisition, brand sentiment, sales impact, and ROI.Build and mentor a high-performing events team while managing agencies, freelancers, and external partners.What You Bring10+ years of progressive experience in experiential marketing, special events, hospitality, brand activations, or related fields.Proven success delivering complex, multi-market event programs and high-impact experiential campaigns.Exceptional leadership, creative storytelling, project management, budgeting, negotiation, and operational skills.Strong network of production agencies, hospitality partners, venues, vendors, and creative collaborators.Ability to thrive in a fast-paced environment, manage multiple priorities, and travel as needed—including occasional evenings and weekends.Benefits include: 401(k), commuter benefits, disability insurance, employee discount, wellness programs, and generous time off.