Director of Student Enrollment Management

Lauber Community Partners is excited to partner with Seton Catholic Schools in an exclusive search for a Director of Student Enrollment Management.

Lead transformative work that strengthens Catholic education across Milwaukee.

Seton Catholic Schools is a rapidly growing network serving 3,600 students across 15 K–8 parish schools—with plans for expansion to 20+ schools and continual growth in student enrollment. Grounded in our Catholic mission, we combine rigorous academics, strong talent development, effective governance, and vibrant family engagement to give every child a running start spiritually, intellectually, and socially.

We are seeking a Director of Student Enrollment & Marketing to lead systemwide enrollment strategy and strengthen family engagement across all Seton schools.

POSITION OVERVIEW

The Director of Student Enrollment & Marketing drives enrollment growth, supports school-based recruitment, ensures an excellent family experience, and leads marketing efforts tied to enrollment. This role partners closely with Principals, Regional Directors, office teams, and the Director of Operations to support recruitment, retention, and community presence across the network.

KEY RESPONSIBILITIES

Enrollment & Recruitment

• Lead consistent recruitment practices across all schools
• Support school teams in meeting enrollment targets
• Manage systems that track families from inquiry to enrollment
• Coach school leaders on outreach, tours, and customer service
• Build relationships with childcare centers, parishes, and community organizations

Retention & Family Experience

• Monitor retention trends and support schools in achieving 90%+ retention
• Strengthen welcoming, mission-aligned family experiences
• Coordinate with Family Engagement to connect families to resources
• Lead retention campaigns for transition grades and re-registration

Marketing & Communications

• Develop and update enrollment materials (print, digital, social)
• Support website and school communication updates
• Create messaging templates and tools for school teams
• Collect stories, photos, and testimonials to highlight Seton’s mission
• Assist with network-wide recruitment events

Data, Reporting & Compliance

• Monitor dashboards and ensure data accuracy
• Prepare regular enrollment reports for leadership
• Support Choice applications and registration processes
• Set KPIs and monitor analytics for continuous improvement
• Ensure compliance with all enrollment guidelines

Collaboration & Leadership

• Support office teams in strengthening family-facing practices
• Collaborate with school and network leaders on trends and needs
• Lead trainings and participate in network planning sessions
• Uphold Seton’s Shared Values and brand guidelines

QUALIFICATIONS

• Bachelor’s in communications, marketing, or related field (or equivalent experience)
• K–12 enrollment experience preferred
• Familiarity with Wisconsin School Choice programs a plus
• Strong communication, customer-service, and project-management skills
• Commitment to Seton’s mission and the families we serve

BENEFITS

• Competitive pay
• Health, dental, and vision coverage
• Archdiocese of Milwaukee pension
• 403(b) retirement plan
• Collaborative, mission-driven network
• Commitment to hiring a diverse team