Director, Paid Search

Carnegie | A Career That Helps Higher Education Thrive We partner with colleges and universities to create lasting impact—for institutions, students, and the world they’ll shape. At Carnegie, your work contributes to something bigger: advancing opportunity through higher education. We invest in people, not just positions, and build careers that grow with you.Carnegie Life | Our People & Culture | BenefitsAbout the RoleThe Director, Paid Search leads Paid Search strategy for a portfolio of high-impact clients and manages a team of 2-4. You own how campaigns get built, run, and improved, and you make sure the work fits client goals and delivers results. You also coach the team, hold the quality bar, and help grow Carnegie's Paid Search practice as AI changes how search works.What You'll OwnTeam Leadership & DevelopmentManage and coach 2-4 Paid Search team members on campaign strategy, setup, and optimizationRun training, onboarding, and professional development for your direct reportsLead performance evaluations and give clear, constructive feedbackSupport hiring and workflow planning for the teamCampaign Management & ReportingOwn Paid Search strategy and execution from start to finish for your accountsGuide campaign strategy through the AI-driven search landscape, using automation and new AI features to improve performancePartner with Digital Strategists on proposals, RFPs, and strategic pivots, and join client calls as neededUse Clarity, GA4, and dashboards to keep campaigns on track against performance goalsInternal Team & Thought LeadershipWork with cross-functional teams to share best practices and push new ideas forwardStay current on Paid Search trends and bring back process improvements, tests, and company-wide training opportunitiesWork closely with Google Account Executives to support Carnegie's Google Premier PartnershipWhat You BringBachelor's degree required; Marketing or Advertising major or concentration preferred5+ years of Paid Search experience in Google Ads; lead generation a plusMinimum 2 years of management experience with direct reportsTeam leadership experience in an agency or digital marketing departmentData analysis skills, especially reading digital campaign metrics to measure successGoogle Ads Paid Search certification, or willingness to get certifiedExperience with Asana or similar project management tools and Google Workspace (Docs, Sheets, Slides) a plusSharp attention to detail and the ability to juggle multiple deadlinesStrong problem-solving instincts: you troubleshoot on your own before escalatingQuick learner who adapts as tools and technology changeClear written communication, internally and with clientsEnergy and enthusiasm for digital marketing and client successStrong communication and time-management skills, and comfort switching between multiple technology platforms in a remote environmentAbility to sit at a desk and work on a computer for extended periodsWhy This RolePaid Search is changing fast, and this role sits at the center of it. You'll shape strategy for a portfolio of clients who count on search to drive enrollment, and you'll build a team that can keep pace as AI changes how campaigns get planned and run. You'll also have room to influence how Carnegie approaches Paid Search overall, not just how individual accounts perform.CompensationThe salary range for this role is $95,000–$105,000. Your offer will reflect the experience, skills, and qualifications you bring.