DTC Growth Manager

A fast-growing Shopify DTC brand is looking for a Growth Manager to own customer acquisition and retention. You’ll run paid media and lifecycle marketing yourself, working closely with the Head of Ecommerce to turn spend and customer data into profitable growth.

What You’ll Own

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• Paid acquisition across Meta, Google and TikTok, including budget, bidding, structure and creative testing
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• Lifecycle marketing in Klaviyo, covering email and SMS campaigns, automated flows, segmentation and list health
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• Retention and repeat purchase, through welcome, post-purchase, replenishment and win-back journeys
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• Creative briefing and testing with the content team and creators, so winning concepts get scaled
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• Weekly reporting on CAC, ROAS, MER, LTV and contribution margin, with clear recommendations
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• Landing page and CRO input with the ecommerce team to lift conversion from paid and email traffic
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• Agency or freelancer management where needed
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What We’re Looking For

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• 4+ years in DTC growth, performance marketing or lifecycle marketing, ideally on Shopify
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• Hands-on media buying across Meta and Google, with real budget accountability
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• Strong Klaviyo skills across flows, segmentation, deliverability and testing
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• Commercial mindset: you optimise for profit and LTV, not just platform ROAS
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• Comfortable in GA4, Shopify Analytics and an attribution tool such as Triple Whale
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• Structured approach to testing, with clear write-ups of what worked
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• Uses AI tools daily to move faster on analysis, copy and reporting
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• Self-starter who is happy to build and execute in a lean team
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Nice to Have

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• TikTok Shop or creator and affiliate program experience
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• Subscription or replenishable product experience
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What's On Offer

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• Base salary up to $150K
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• Bonus opportunity
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• Health, vision, dental insurance
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• 401k with company matching
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• Unlimited PTO
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