DTC Planner/Assortment Planner

POSITION SUMMARYThe DTC Planner / Assortment Planner is responsible for developing and executing assortment strategies across direct-to-consumer channels to maximize sales performance and inventory productivity. This role sits at the intersection of merchandising and planning — translating consumer demand signals and financial targets into clear, actionable buy and assortment decisions across online, DTC, and owned retail channels.The ideal candidate brings a strong analytical foundation, a passion for product, and the ability to synthesize large, complex data sets into insights that drive the business forward.KEY RESPONSIBILITIESDevelop and own seasonal DTC assortment plans aligned with financial targets, brand strategy, and consumer demand signalsBuild and manage channel-level recap actuals vs. plan weeklyConduct pre-season hindsight and post-season analysis to identify trends, risks, and opportunities for future buysPartner with Merchandise Planning, Buying, and Marketing teams to ensure assortment depth and breadth supports sales projectionsLead in-season performance tracking — including sell-through, weeks of supply, gross margin, and inventory turn — and deliver actionable recommendationsLeverage large data sets to identify demand trends, forecast inventory needs, and optimize assortment positioning across channelsDevelop and maintain size and color selling analyses to inform future assortment and pack decisionsSupport product launch planning and promotional activity in collaboration with marketing and digital teamsBuild and manage end-of-season markdown and clearance strategies to minimize excess inventoryCreate and present regular business performance reporting and seasonal recaps to leadershipContinuously improve planning processes, tools, and reporting infrastructureREQUIRED QUALIFICATIONS5+ years of experience in DTC planning, merchandise planning, or assortment planning within apparel, fashion, or consumer goodsDemonstrated experience managing OTB and assortment plans across multiple channels or categoriesAdvanced proficiency in Microsoft Excel — including pivot tables, VLOOKUP/XLOOKUP, and financial modelingExperience working with enterprise planning tools (e.g., Anaplan, SAP, Oracle Retail, or similar)Strong analytical skills with proven ability to translate data insights into clear business recommendationsExperience working cross-functionally with buying, merchandising, marketing, and supply chain teamsExcellent communication and presentation skills; comfortable presenting to senior leadershipBachelor's degree in Business, Finance, Merchandising, or a related fieldPREFERRED QUALIFICATIONSHands-on experience working with large, complex data sets; proficiency in SQL, Power BI, Tableau, or Python strongly preferredBackground spanning both wholesale and DTC planning environmentsFamiliarity with licensed or branded apparel, including seasonal and sport-driven product cyclesExperience with statistical demand forecasting models and inventory optimization toolsStrong understanding of size curve analysis, color productivity, and style-level margin optimizationExperience supporting Amazon or marketplace channel planning in addition to owned DTCWHAT WE OFFERCompetitive salary commensurate with experienceComprehensive benefits including medical, dental, vision, and 401(k)Collaborative, fast-paced environment with high visibility to leadershipOpportunity to build planning processes and infrastructure at a growing apparel company