Position Details
E-Comm Marketing Manager Apply
Job Description
Business Analyst 5
Location: Englewood Cliffs, NJ, USA
Marketplace Manager, Category & Product Management
Top skills: Analytics, GTM strategy, Program Management, marketplace & eCom experience
Schedule: 5 days a week fully onsite
Key Responsibilites/Requirements
Specific responsibilities include:
Location: Englewood Cliffs, NJ, USA
Marketplace Manager, Category & Product Management
Top skills: Analytics, GTM strategy, Program Management, marketplace & eCom experience
Schedule: 5 days a week fully onsite
Key Responsibilites/Requirements
Specific responsibilities include:
- Define the eCommerce Marketplace strategy, improve omnichannel presence, and optimize the Marketplace as a product
- Drive the growth of IoT categories and other marketplace initiatives, developing monthly and quarterly business plans, and managing day-to-day execution on-site.
- Work with marketplace partners to develop joint business plans with associated investment to reach sales targets.
- Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities.
- Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans.
- Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands.
- Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies.
- Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected TV sales.
- Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested.
- Monitor model level profitability and identify optimizations to improve overall profit rate.
- Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
- Conducting financial analysis to meet or exceed revenue and profitability targets.
- Create promo copy, aligning with legal, and drive execution on site and across marketing channels.
- Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion.
- Bachelor's Degree with 5+ years of experience in eCommerce marketplaces. MBA preferred.
- Strong leadership with the ability to drive results by partnering with Stakeholders across all levels of the organization.
- Demonstrated expertise driving business execution and delivering against revenue and profit targets
- Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity
- Ability to lead cross-functional teams and drive influence across many levels of the organization.
- Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel with Tableau preferred.
- Structured and process-oriented approach to solve business and operational problems with a highly agile approach.
