ECigarette Tobacco Sr Digital Marketing Specialist Apply
About the Company
Our client is an esteemed player in the disposable vape industry, establishing an impressive global presence. In the United States, a market which accounts for over 40% of the global vaping industry, our client has made its mark as one of the top three brands in disposable vapes. Additionally, we are proud to declare that our client reigns as the premier brand in the UK, boasting a staggering market share exceeding 80%.
Our influence extends beyond these shores, with a flourishing presence in the Asia-Pacific region, Middle East, Russia, Central Asia, and East Asia. While the US market has been pivotal in our success, what's remarkable is that we've achieved this impressive standing over the past three years without a local team. Recognizing the immense potential and to further solidify our position, we are now in the process of establishing a dedicated local team in the US. This strategic development is designed to ensure that both our valued customers and partners are afforded an exceptional experience through enhanced product offerings.
Join an innovative global company that's dedicated to pioneering a safer future for smokers worldwide. With a heritage spanning 15 years, our footprint covers 104 countries, making us a top three leader in the disposable vaping industry. We proudly serve over 10 million loyal customers, a testament to our focus on high-quality products and exceptional customer service. More than just a product provider, we believe in fostering deep and long-lasting connections with our clientele.
Key Responsibilities:
- Lead social media marketing, advertising initiatives, and KOL (Key Opinion Leader) development, particularly focusing on the South Korean market.
- Manage campaign CPM and ROI evaluations.
- Design and execute online events to augment share of voice, while continuously monitoring user feedback.
- Spearhead the growth and engagement of brand communities.
- Collaborate efficiently with both internal teams and external partners, including digital channel affiliates, agencies, influencers, and media.
- Conduct thorough competitor research and provide insights on the Philippines market.
- Lend support to various ad hoc marketing projects, which may span offline and cross-branding endeavors.
Requirements:
- t least 3 years of e-cigarette, tobacco or cigarette industry experience.
- Proficiency in English as a working language. Knowledge of Chinese will be an added advantage.
- Strong familiarity with the vape market and industry.
- Competence in office software applications.
- Skillful in video shooting and editing.
- In-depth understanding of various social media channels and digital platforms, including but not limited to TikTok, Facebook, Instagram.
- Capability to conduct insightful digital marketing reports
