Ecommerce Manager

Ecommerce ManagerIbex | Brooklyn, NY | Full-Time, On-SiteReports to: Director of MarketingCompensation: $60,000 to $90,000, depending on experienceAbout IbexIbex is a premium merino wool outdoor apparel brand, founded in 1997 and built for people who live and play outside. Our marketing team is small and hands-on, which means real ownership, visible results, and a direct line to the people making decisions. Our Brooklyn office is a few minutes from Prospect Park.The RoleYou will own how Ibex shows up, converts, and gets found on our own website. You will merchandise our collections, launch new products, test what lifts conversion, and write the content (blog posts, landing pages, on-page SEO) that brings outdoor customers to Ibex and helps them buy. You will also run creator campaigns that turn outdoor voices into content and sales.You have both an analytical brain and a creative one. You love digging into the data to figure out why something worked, and you love turning that insight into a page, a post, or a campaign people want to read. You also spend time outside, whether that is hiking the Catskills, climbing at the Gunks, running trails, cycling, or skiing.What You'll DoMaintain our Shopify content, including collections, product pages, new listings, and the website update calendar, so every launch and promotion goes live accurately and on timeManage back-in-stock and pre-sell setups, and coordinate bug fixes with our developerLead conversion rate optimization: develop hypotheses, run A/B tests, and implement winning changesBuild landing pages tailored to specific traffic sources, channels, and audiencesOwn on-page SEO, write SEO blog posts, and track how AI-driven search is changing discoveryReport on website and search KPIs, including conversion rate, average order value, traffic, and revenue, with clear insights and next stepsReview site performance, including recordings and heatmaps, and tie every change to a measurable resultWrite creative briefs and run creator campaigns from outreach through content delivery and resultsSupport ad and email copy and community channels like Reddit as the team needs itWhat We RequireBoth an analytical and a creative mind: you can read a test result and then write the page that wins the next oneBachelors degree in Marketing or similar background2 to 4 years of experience in ecommerce, SEO, content, or growth marketingHands-on experience with an SEO tool such as Ahrefs or SemrushExperience running website optimizations and A/B testsAbility to analyze and report on web analytics (GA4, Shopify Analytics) and turn the data into recommendationsAbility to write SEO blog posts that rank and read wellHands-on Shopify experience, including product and collection setup and content managementInterest in the outdoors and the people who live itNice to HaveBasic HTML/CSS, enough to make small edits and work clearly with developersExperience with testing and analytics tools such as Intelligems, heatmapping, or session recordingExperience with creator or influencer platforms such as Popfly or GrinExperience in DTC, apparel, or the outdoor spaceExperience with setting up, scheduling and reporting on email campaigns and flows in Klaviyo or AttentiveExperience with RedditInvolvement in NYC-area outdoor community groupsFamiliarity with Meta, Google Ads, Direct TV and Direct MailBenefits and CultureWe are a small team where good ideas get acted on quickly. You will work in person, day to day, with the people who run the company, and the scope of this role grows as the team grows.Health insurance401(k)15 days paid vacation, plus major holidaysIbex apparelTravel opportunitiesA real focus on growth and developmentTo ApplyEmail work@ibex.com with your resume and the following, in a few sentences each:A link to an SEO or content piece you wrote that you’re proud of.A suggestion for an optimization you would make to the website.Please use the subject line: Ecommerce, SEO & Creator Marketing Manager - [Your Name]