Ecommerce Manager

Position SummaryOur client in Indianapolis is seeking a results-driven Digital E-Commerce Manager to lead and enhance our online sales strategy and digital customer experience. This role will be responsible for managing e-commerce operations, driving online revenue growth, optimizing website performance, and implementing digital marketing initiatives that support business objectives.The ideal candidate combines strong analytical skills with digital marketing and e-commerce expertise, bringing a customer-focused approach to improving online engagement, conversion rates, and overall digital performance.Key ResponsibilitiesDevelop and execute e-commerce strategies that drive online sales growth and improve customer experience.Manage day-to-day website operations, ensuring content, product information, pricing, and promotions are accurate and up to date.Monitor website performance, user behavior, and key performance indicators (KPIs) to identify opportunities for improvement.Optimize site functionality, navigation, search capabilities, and conversion pathways.Collaborate with internal stakeholders and external vendors to enhance digital capabilities and user experience.Develop and execute digital marketing initiatives across channels including email marketing, search engine optimization (SEO), paid search (SEM), social media, and online advertising.Analyze sales performance, customer data, and web analytics to make data-driven recommendations.Oversee product merchandising strategies and online promotional campaigns.Manage relationships with e-commerce platforms, digital agencies, and technology partners as needed.Stay current on industry trends, emerging technologies, and best practices in e-commerce and digital marketing.Support reporting and presentation of business results to leadership.QualificationsRequired:Bachelor's degree in Marketing, Business, E-Commerce, Digital Media, or a related field, or equivalent experience.3-7+ years of experience in e-commerce, digital marketing, online merchandising, or related areas.Experience managing business-to-business (B2B), business-to-consumer (B2C), or hybrid e-commerce platforms.Strong understanding of website analytics tools such as Google Analytics or similar platforms.Experience with SEO, SEM, email marketing, and digital advertising.Strong analytical, problem-solving, and project management skills.Excellent communication and collaboration abilities.Preferred:Experience with ERP, CRM, or e-commerce platform integrations.Experience with platforms such as Shopify, Magento, BigCommerce, WooCommerce, or similar systems.Knowledge of digital content management systems (CMS).Experience within distribution, wholesale, manufacturing, industrial, or construction-related industries.What Success Looks LikeIncreased online sales and digital revenue growth.Improved website traffic, conversion rates, and customer engagement.Enhanced customer experience across digital channels.Effective execution of digital campaigns and promotions.Data-driven recommendations that support overall business objectives.