Ecommerce Specialist - Shopify & CRO

Purity Products is a 33-year-old, family-founded DTC supplement brand based in Plainview, NY. We're looking for an Ecommerce Specialist to work alongside our Ecommerce Manager on the day-to-day operations of two DTC supplement brands — Purity Products and Cheerific.You ship the work. You see what it does.Some ecommerce roles have you filing tickets and waiting on an agency. This one doesn't. At Purity Products, you'll build the landing pages, write the Liquid, run the tests, and watch the conversion numbers move across two growing DTC supplement brands: Purity Products and Cheerific.We're a family-founded brand that has been making supplements for 33 years. Our in-house growth team is small and moves fast, so your ideas don't sit in a backlog. If you spot a drop-off in the funnel on Tuesday, you could have a test live by Thursday.Location: Plainview, NY — Hybrid (3 days on-site/2 days remote)Employment Type: Full-TimeCompensation: $80,000-$90,000 based on ExperienceBenefits: Full benefits package (medical, dental, vision, life, AD&D, 401k)What you'll ownThe storefrontRun day-to-day Shopify operations for both brand sitesDo custom theme development: Liquid, CSS/JS, and section and template customization in Online Store 2.0Build marketing and product landing pages end to end in Replo, including buy boxes connected to real variants and selling plansKeep our app stack running well (Rebuy, Aftersell, Videowise, subscription apps and more), and fix problems yourself when they come upTrack down broken links, layout bugs and tracking gaps (GTM, pixels, event firing) before they cost us salesConversion, the fun partLaunch A/B tests and landing page variants, then roll out the winnersBring your own test ideas, drawn from analytics, session recordings and funnel data. Don't just build what you're handed.Watch the data for anomalies and drop-offs, and raise a flag when you see oneQA every page, offer and funnel on desktop and mobile before it goes liveThe teamWork directly with our Ecommerce Manager to set priorities and get things shippedWrite down what you learn so the team gets faster over timeYou'll do well here if you have3–5 years of hands-on Shopify experience (theme editor, Liquid, OS 2.0)Real CRO experience: you've launched tests, iterated on pages, and can read the resultsExperience with Replo or a similar page builderHTML/CSS/JS skills for custom theme and page workWorking knowledge of GTM, pixels, and debugging ecommerce tracking and attributionComfort setting up and troubleshooting Shopify apps on your ownA sharp eye for detail, and the ability to handle several requests at once while priorities shiftBonus pointsYou build with AI. If you've shipped landing pages using Claude Code, Cursor or a similar tool, show us. We want to see it.A DTC, supplement or wellness ecommerce backgroundExperience with subscriptions, selling plans and recurring-revenue funnelsWhat We OfferPerformance bonus opportunityFull Benefits Package: Medical, dental, vision, and 401(k)Real ownership of a growing CRO programMultiple brands, meaningful traffic, and visible business impactA collaborative, supportive team environmentPurity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.