Email Marketing Manager

Robert Half is partnering with a client seeking a HubSpot CRM & Email Marketing Manager to oversee the execution, management, and optimization of email and SMS marketing campaigns across multiple brands.This is a highly hands-on role requiring advanced HubSpot expertise, including campaign execution, workflow automation, audience segmentation, list management, and reporting. The ideal candidate will have a strong background in CRM and lifecycle marketing, with the ability to manage high-volume campaigns, oversee external agency partners, and leverage data to improve marketing performance.Key ResponsibilitiesOwn the day-to-day execution and management of email marketing campaigns within HubSpot, including campaign setup, automation, workflows, audience segmentation, and deployment.Build, manage, and optimize HubSpot workflows, lists, and automated email programs to support customer engagement and lifecycle marketing initiatives.Manage email and SMS marketing campaigns across multiple brands, ensuring accuracy, consistency, and timely delivery.Oversee campaign calendars and coordinate priorities across multiple teams and stakeholders.Manage external agency partners responsible for campaign development and deployment, including briefing, quality assurance, and performance oversight.Develop and execute A/B testing strategies within HubSpot to optimize messaging, creative, segmentation, and campaign performance.Utilize HubSpot reporting and analytics tools to track campaign KPIs, evaluate performance, and identify opportunities for improvement.Partner with creative, sales, product, and technical teams to ensure successful campaign execution.Maintain email and SMS marketing best practices, including deliverability, audience targeting, and compliance.QualificationsBachelor's degree required.4+ years of experience in CRM, lifecycle marketing, email marketing, or marketing operations.Advanced, hands-on HubSpot experience REQUIRED, including:Building and executing email marketing campaigns.Creating and managing automated workflows and nurture sequences.Managing contact lists, audience segmentation, and targeting.Developing reports and analyzing campaign performance.Experience managing SMS marketing campaigns; familiarity with Attentive or comparable platforms is a plus.Proven experience managing high-volume email campaigns across multiple brands or business units.Strong understanding of A/B testing, marketing automation, and lifecycle marketing strategies.Experience working with external agencies or vendors preferred.Strong analytical, organizational, and project management skills.Ability to manage competing priorities and collaborate with cross-functional teams.Why This Opportunity?This role offers the opportunity to take ownership of HubSpot-driven CRM and lifecycle marketing initiatives, optimize email and SMS campaign performance, and contribute to the growth of a dynamic, multibrand organization.