Experimentation Strategy Associate

Title: Experimentation Strategy Associate (Marketing, Paid Media, Programmatic Advertising, Experimentation Analysis)Location: New York NY (4-days Onsite/week) Duration: 10-months contractTop Skills:Direct, hands-on paid media experience.Approximately 2 to 3 years of solid professional experience in the industry.Evidence that they can use data to guide decisions.Exposure testing, experimentation, or related analytical work.An ability to understand media performance and translate results into decisions or next steps.SummarySeeking an Experimentation Strategy Associate for the following role -Responsibilities:Partner with stakeholders across the global marketing organization (strategy, creative, etc.) to brainstorm business questions and develop testing plans that maximize impactCollaborate with the marketing analytics and paid media teams to develop, execute, and measure tests (e.g., creative A/B tests, conversion lift, geo experiments) across a variety of paid media channels for a major television networkTurn test results into clear recommendations and track the scale-up of winning strategiesShare learnings across the organization clearly and conciselyAnalyze current paid media performance and monitor industry trends to identify new testing opportunities, including those tied to the channel's key moments (e.g., football season, marquee events, major launches)Help develop media testing playbooks and reference materials, and educate teams on experimentation best practicesBasic Qualifications:2-3 years of experience in paid media planning/buying, marketing analytics, or a related roleExperience with performance marketing campaigns, ideally subscriber or customer acquisitionUnderstanding of paid media optimization levers, including creative, audience, bidding strategies, and account structureFamiliarity with major paid media platforms (e.g., Meta, Google, programmatic, CTV)Basic understanding of hypothesis testing and related statistical concepts (e.g., confidence levels, statistical significance), and of common marketing experiment types such as lift tests and geo experimentsExcellent written and spoken communication skillsExceptional Excel skillsPreferred Qualifications:Global marketing experience