Founding Marketer

Founding MarketerNew York, NY (in-office / hybrid) · Full-timeAbout FreedomFreedom is the AI-native payroll and benefits platform for startups and small businesses. We rebuilt payroll, benefits, tax registration, and compliance with AI at the core.We launched quietly, and the company is spreading quickly through word of mouth. Now we’re hiring for our first GTM role.The RoleYou'll be our first marketing hire, building the function from scratch with mentorship from industry experts. This is a role for an entrepreneurial self-starter who wants high ownership and is self motivated.What you'll doOwn full-funnel marketing: demand generation, inbound, outbound, and lifecycleBuild content that speaks to founders and SMB owners—landing pages, case studies, product launches, lifecycle emailsIdentify and test channels (SEO/AEO, communities, partnerships, referrals, paid ads) and double down on winnersWho you areDriven, entrepreneurial, and passionate about marketing Some real hands-on marketing experience—whether content, growth, demand gen, or product marketingPreferably from high-growth technology startups (in-house, not agency)Resourceful problem-solver who ships fast and learns faster than you planStrong writer who understands what resonates with founders and small business ownersMetrics-driven and comfortable owning outcomes with incomplete informationWhy joinShape the marketing function from day one—you define channels, build the playbook, and grow the teamMeaningful equity as an early team member with compensation to matchA high-impact GTM challenge: your work directly affects customer activation and referral loops, not just top-funnelSmall founding team, fast decisions, direct access to customers and impactHelp American small business owners succeed and make health benefits more accessible to their teams