Fractional Marketing Director

GRO Collective | Fractional Marketing DirectorIndependent Contractor | Fractional, Interim & Project-Based EngagementsThe OpportunityWe're building a bench of Fractional Marketing Directors: operators who understand both brand and commercial performance and can independently run a marketing function or major workstream. This is not a social media role.About GRO AdvisoryGRO Advisory is an operator-led advisory firm that partners with founders, private equity firms, boards and executive leadership teams during periods of growth, transformation and change. We are operators, not traditional consultants. We get into the business, identify the gaps, build what's needed and work alongside the team to get it done. Our work is grounded in the GRO Method™: Guide. Ramp. Optimize. We have particular depth in private equity-backed and founder-led businesses, franchise and multi-unit organizations, and consumer services companies.About the GRO CollectiveAs GRO Advisory enters its next phase of growth, we are building the GRO Collective, launching in Q1 2027: a bench of experienced functional leaders who work within client businesses, whether on an ongoing basis or through an acquisition, launch or leadership transition. We build these relationships ahead of specific client needs so we already know who we trust to bring in. Every member is personally assessed by GRO, including for consumer, franchise and multi-unit experience, and works within the GRO Method. The Collective is not a staffing agency or open freelancer marketplace. GRO Advisory leads the client relationship, and members are expected to represent GRO's standards and approach throughout an engagement.What You May Own, Depending on the EngagementMarketing assessments to identify performance, capability and infrastructure gapsMarketing planning and calendarsBudget managementCampaign executionCustomer acquisition and retention strategyCustomer segmentation and insight to inform targeting, messaging and offersAgency and vendor managementCreative direction, including briefing agencies and designers and holding the brand standardCRM and lifecycle marketingLead generation and digital marketingLocal and store-level marketingBrand fund and franchisee marketing programs, including adoption and compliance where relevantGo-to-market planning and launch support for new units, markets, offers and promotionsBrand positioning, messaging and brand standards across channels and locationsMarketing reporting and dashboards, including CAC, ROAS and marketing ROIBuilding, improving and implementing scalable marketing systems, processes and infrastructureManaging internal and external marketing resourcesWhat We're Looking For7+ years of progressive marketing experience, including 3+ years in a Manager, Director or comparable role with ownership of a marketing function or major workstreamCommercial fluency: comfortable discussing CAC, ROAS and marketing performance alongside brandAbility to translate a founder’s or CEO’s vision into brand positioning, messaging and a marketing plan, and to direct creative workA track record of independently building or running marketing infrastructureFranchise, multi-unit or consumer services marketing experience is valuableComfortable communicating marketing performance clearly to founders, CEOs and senior leadershipComfortable using modern technology and AI tools to improve campaign execution, analysis and reportingPrior fractional, interim or project-based experience is a plusHow GRO Collective Engagements WorkGRO Collective members are independent contractors, not GRO Advisory employees. Opportunities are fractional, interim or project-based and are matched to specific client engagements based on need, experience, availability and fit. Scope, duration and time commitment vary by engagement.GRO Collective members engaged on GRO Advisory client work are expected to represent GRO's standards and approach throughout the engagement. Acceptance into the GRO Collective does not guarantee an assignment, a minimum number of hours or future work. Compensation is established individually for each engagement.