Franchise Marketing Manager

Univista Insurance is seeking a Franchise Marketing Manager to develop, execute, and optimize marketing strategies that drive business‑to‑business growth, franchise network development, and lead generation. This role is responsible for managing franchise marketing campaigns, supporting franchise development initiatives, building strategic partnerships, managing customer relationships, and driving revenue growth through targeted marketing initiatives. The Franchise Marketing Manager will work cross‑functionally with sales, franchise development, operations, and digital teams to identify market opportunities, create compelling value propositions, and execute integrated marketing campaigns that resonate with both business clients and prospective franchisees. Key Responsibilities Franchisee Marketing Partnership Serve as the dedicated marketing conduit for franchise locations across 3 regions Conduct regular business reviews with franchisees to understand their marketing support needs and translate them into actionable marketing resources Proactively communicate all marketing campaigns to the franchise network with clear timelines and expectations Build and maintain a franchise marketing calendar aligned to corporate marketing strategy Develop franchise enablement strategy based on franchisee insights and support needs Track and report on franchisee marketing activity and performance metrics, surfacing insights to leadership Contribute to the development of franchise marketing guidelines, playbooks, and best practice documentation Marketing Enablement & Asset Support Manage and update a library of ready‑to‑use marketing assets, templates, and toolkits that franchisees can activate locally Educate franchisees on the full scope of marketing resources available to them, including digital tools, co‑op programs, creative assets, and campaign playbooks Field franchisee marketing requests and route them through the appropriate internal channels with speed and accountability Support onboarding of new franchisees with a structured marketing orientation program Conduct ongoing training as needed Brand Standards & Digital Compliance Own brand compliance across the franchise network, ensuring all franchisee‑facing and consumer‑facing marketing adheres to UniVista brand standards Conduct ongoing audits of franchisee digital presence including Google Business Profiles, third‑party listings, and any independently created websites Identify and remediate unauthorized or non‑compliant digital assets, including misaligned Google listings and franchisee‑owned websites that fall outside corporate brand guidelines Establish and enforce a clear digital governance policy for franchise locations, in partnership with the CMO and legal team Serve as the primary escalation point for digital listing issues, duplicate profiles, and brand misrepresentation across local search platforms Qualifications Bachelor's degree in Marketing, Business, Communications, or related field Proven track record of successful campaign execution and lead generation Experience with franchise development marketing or network growth initiatives (preferred) Strong understanding of sales cycles, buyer personas, and purchasing decision‑making processes Understanding of franchise recruitment and franchise partner relationship management Excellent written and verbal communication skills Strong project management and organizational skills with ability to manage multiple initiatives simultaneously Proficiency with CRM systems and marketing automation platforms Analytical mindset with ability to interpret data and measure campaign effectiveness Ability to work collaboratively with sales, franchise development, operations, and creative teams Comfortable with consultative selling and relationship‑building approaches Desired Experience Experience in insurance, financial services, or loyalty/rewards industry Background in franchise development or franchise marketing Experience with account‑based marketing (ABM) strategies Knowledge of B2B partner channel development and management Familiarity with enterprise‑level sales processes and complexity Experience managing trade shows, conferences, or franchise recruitment events Knowledge of insurance licensing, compliance, or regulatory requirements Note: The above statements describe the general nature of the job and are not an exhaustive list of duties. UniVista Insurance is an equal opportunity employer. Employment is subject to qualifications, references, and background check. #J-18808-Ljbffr