Freelance Paid Marketing Analyst New New York, NY | Austin, TX | King of Prussia, PA | Scottsda[...]

New York, NY | Austin, TX | King of Prussia, PA | Scottsdale, AZ | Remote Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third‑party administrators, financial institutions, payroll providers, government agencies, and individual savers. We're looking for a Paid Marketing Analyst to join our growth marketing team on a contract basis and support the top of our funnel. In this role you will manage our paid programs across Google and LinkedIn, refine targeting, test creative and landing pages to drive clicks and capture leads, and support lifecycle email execution and marketing infrastructure. What Will You Be Doing? Build and manage our paid ad campaigns day to day across Google Search and LinkedIn Create engaging ad copy, creative, and landing pages that drive clicks and capture leads Sharpen our search terms and audiences so our ads reach the right people Test and iterate on copy, creative, budget, and audiences to build our best‑performing campaigns Build and deploy email campaigns against the marketing calendar Monitor the shared inbox and handle responses and opt‑outs Own email health and deliverability — sender reputation, list hygiene, and inbox placement Report on email metrics — opens, clicks, conversions, and engagement trends Requirements 3‑5 years of experience in paid/growth marketing or a similar analytical marketing role Hands‑on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager Experience with HubSpot or another email service provider (ESP) Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics Solid copywriting instincts for ads and landing pages Detail‑oriented and organized, with the ability to manage multiple campaigns at once A start‑up mentality — adaptable, collaborative, and comfortable with shifting priorities This is a full‑time contract role (approximately 6 months), with potential to turn into a full‑time role. The expected target rate for this position is $35‑$45/hour. Benefits Comprehensive health benefits and generous time off Hybrid work model with flexible office locations Competitive 401(k) plan Vestwell’s Equal Employment Opportunity policy: we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr