Freelance Website Copywriter Needed | EdTech Startup

Project-Based | Fixed-Price Proposal | Remote | Potential Ongoing WorkWe are an early-stage EdTech startup looking for an experienced marketing website copywriter to bring our research, product positioning, and messaging together into compelling, conversion-focused website copy.We have already completed much of the foundational work, including market research, product documentation, target audiences, value propositions, differentiators, and messaging guidance. We need someone who can turn these materials into a clear, engaging, and cohesive website experience.This is not a project starting from scratch. We need a strong storyteller who knows how to communicate complex product capabilities in simple, persuasive language.Project ScopeWrite compelling website copy for approximately 5–8 pages.Translate existing messaging and positioning into audience-focused content.Develop clear headlines, supporting copy, calls to action, and benefit-driven messaging.Create consistent messaging across pages, with a focus on conversions.Structure copy with SEO and AEO best practices in mind.Collaborate with our team through working sessions to understand the product, clarify questions, and refine messaging.Incorporate feedback and revisions within agreed project milestones.Our primary audience is schools and educators (B2B), with parents and families (B2C) representing a secondary market.Who We're Looking ForProven experience writing high-converting marketing website copy.EdTech or education industry experience strongly preferred.Experience translating complex software products into clear, customer-focused messaging.Strong understanding of B2B marketing, buyer motivations, and conversion strategies.Familiarity with SEO, AEO, and modern website content practices.Comfortable working with early-stage startups and evolving products.Excellent communication skills, responsiveness, and reliability.Ability to work independently, meet tight deadlines, and incorporate feedback quickly.Communication is a major priority. We value professionals who respond consistently, communicate progress proactively, and can deliver quality work within fast-moving timelines.Project DetailsThis will be a fixed-price project, based on a mutually agreed scope, deliverables, timeline, and revision process.We will provide existing research, product materials, brand direction, messaging guidance, and access to team members for collaborative sessions.There is potential for ongoing assignments, including additional website pages, landing pages, email campaigns, sales materials, and other marketing content.How to ApplyShortlisted candidates will be asked to provide examples of websites they have written, along with samples of other marketing projects.We are looking for someone who can move quickly, collaborate effectively, and turn strong product thinking into messaging that connects with customers.Opportunity: A focused initial project with the potential to become a longer-term copywriting partnership as our startup grows.