Job Title: Technical Business Analyst

Location: Atlanta, GA (Local Candidates Only)

Work Arrangement: Hybrid

Contract Length: 6 months, with possible extension

Start Date: 04/06/2026 End Date: 09/30/2026

Interview Type: Web Cam or In-Person

Local Candidates Only!!

Job Description

Under general supervision, the Technical Business Analyst analyzes customer business needs and plays a key role in the planning, design, testing, and implementation of new or enhanced systems. Serving as the subject matter expert (SME) for Salesforce Lightning Experience and Salesforce Marketing Cloud, this role supports operational teams by providing deep troubleshooting, user enablement, and scalable system enhancement.

The analyst will integrate advanced analytical and technical capabilities to ensure optimal performance of client's Salesforce ecosystem while supporting ongoing UAT, documentation, and user adoption initiatives. This includes working closely with functional users-both technical and non-technical-to ensure seamless communication between business and IT teams.

This role demands strong documentation practices, advanced system architecture knowledge, strong analytical skills, and the ability to manage multiple competing priorities simultaneously.

Scope of Work

The Technical Business Analyst will:

• Act as the primary Salesforce/Marketing Cloud SME and troubleshooting resource.
• Support and optimize system functionality, integrations, automation, and data workflows.
• Facilitate effective communication between technical teams and functional departments.
• Lead UAT cycles and support adoption and enablement for internal business users.
• Document processes, enhancements, and functional requirements to maintain operational excellence.
• Partner with internal teams such as Marketing, Advising, and Digital Communications to translate needs into Salesforce/Marketing Cloud solutions.

Key Responsibilities

Job Duty 1:

Provide ongoing user support for Salesforce, including investigation, troubleshooting, and resolution of complex issues.

Job Duty 2:

Enhance reporting capabilities by creating advanced Salesforce reports and dashboards using custom report types, cross-filters, and optimized data structures.

Job Duty 3:

Build, optimize, and integrate advanced Marketing Cloud features, including:

• Cloud Pages
• Data capture workflows
• Audience segmentation
• Automation Studio and Journey Builder enhancements

Job Duty 4:

Collaborate with cross-functional teams (Marketing, Advising, Digital Communications) to convert business requirements into scalable Salesforce and Marketing Cloud solutions.

Job Duty 5:

Ensure data quality and integrity across Salesforce and Marketing Cloud, diagnosing and resolving segmentation, list management, and automation behavior issues.

Job Duty 6:

Document business processes, system configurations, enhancements, and best practices to support continuous improvement and knowledge transfer.

Technical Systems & Tools

Candidates must have strong experience with:

• Salesforce CRM (Lightning Experience)
• Salesforce Marketing Cloud
• IT Business Management tools
• Miro
• Microsoft 365 Suite

Minimum Qualifications

• Salesforce Certified Business Analyst
• Salesforce Certified Administrator
• Demonstrated Salesforce Trailhead experience and ranking

Preferred Qualifications

• Salesforce Platform App Builder Certification
• Salesforce Marketing Cloud Email Specialist Certification
• Experience in needs analysis and requirements elicitation across technical and non-technical teams
• Strong problem solving skills and curiosity-driven technical mindset
• Experience with project management tasks including:
  • Requirements gathering and documentation
  • Process flows and diagramming
  • Wireframing
• Practical understanding of Salesforce technical capabilities including:
  • AppExchange solutions
  • Data management
  • Reporting and dashboards
  • CRM integration concepts