Gaming Product Marketing Manager

Gaming Product Marketing Manager HP is looking for a strategic Gaming Product Marketing Manager to lead go-to-market planning, product positioning, and marketing strategy for our HyperX Peripherals Portfolio. • You'll be responsible for defining product value propositions and key selling points (KSPs), and building the strategic foundation to support execution across retail, e-tail, , , and campaigns (product dependent). This includes developing messaging frameworks and customer-facing assets that empower regional teams and ensure consistent, high-impact launches globally. This role is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees. Responsibilities Own go-to-market strategy and product positioning across key peripheral categories in the HyperX Portfolio Define value propositions and KSPs to guide launch and campaign strategy Create messaging frameworks and marketing assets including digital, print, and video to support global execution Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies Partner cross-functionally to pilot and train AI tools for messaging development Leverage qualitative and quantitative research to inform product development and marketing strategies Work with external partners on co-marketing initiatives and product integration messaging and asset creation Education & Experience Recommended • Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7-10 years in product or brand marketing, ideally in consumer tech. Strong communicator with a strategic mindset, experience in global launches, and a passion for translating technology into compelling stories. Ability to thrive in a fast-paced environment with multiple stakeholders. Preferred Certifications NA Knowledge & Skills • Analytics • Brand Management • Brand Marketing • Brand Strategy • Branding • Customer Relationship Management • Data Analysis • Digital Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs)• Market Research • Marketing • Marketing Communications • Marketing Strategies • New Product Development • Product Marketing • Project Management • Selling Techniques • Social Media • Thought Leadership Cross-Org Skills • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity Impact & Scope • Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity • Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. HP offers a comprehensive benefits package for this position, including: * Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 11 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.